The Dark Side of hyugge - Danish art to be happy
A Life / / December 19, 2019
The Danish word hyugge, meaning the ability to enjoy the simple and affordable things became for many a fashion revelation.
It turns out that this is the name that same state of bliss and happiness that we experience in the company loved ones, feel the aroma of "grandmother" jam, wrapped in a warm blanket and sipping coffee, when the window slush and cold.
"Hyugge" included as a "word of the year" in the Collins Dictionary of the English Language and the Oxford Dictionary, along with "breksitom" and "trampizmom".
About how it is to feel hyuggeWritten dozens of books. In stores increased sales of cashmere wraps and cardigans, wool socks, a set for mulled wine, large pots and candles.
In the British town of Northampton tried to catch the trend - Open Bar Hygge, where they could drink ale and eat donuts by candlelight. But for some reason it did not work: the institution is now renamed and restarted.
In Instagram posted nearly 2.5 million photos and video with hashtag hygge.
Knitted blankets, "winter warmth", falling leaves, handmade lamps, coffee, pumpkin soup and hearts: this topic is still popular.
Happy Sunday everyone ☕❤ (pic by @alabasterfox 😊 # Coffeelover # coffeetime # cozy # moment # hygge # hyggelig # momentsofmine # coffeeandseasons # sweaterweather # cosy # vscolove # vscovibe # goodvibes # onthetable # fromwhereistand # coffeelove # vscomoment # autumnmood # moodoftheday # moodoflife # livethelittlethings #
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Author one of the most popular books about hyugge Mike Viking (Meik Wiking) called it "a new invasion of the Vikings."
British version
Not surprisingly, the peak began to appear hyugge ideas antihyugge. For example, Brugge (brygge) - British version of the trend.
Bruges supporters call hyugge "smug Scandinavian response to successive seasons of the year." And consider that this is a conspiracy, a ploy designed to "lull" you in a time when you need to concentrate.
What you need to do to feel Bruges?
- Discard the Danish concern about high-calorie snacks in the shadows with candles. It is better to start a fight with excess weight - in front of the new beach season.
- Burn all the "cozy" sweaters with patterns. We are including the famous sweater Sarah Lund, one of the most recognizable Danish article of clothing, made famous by the TV series "Murder" and is associated with hyugge. Good coat and scarf beautiful uplifting worse.
- Do not get involved in candles to "improve sentiment". From their vision deteriorates faster than that of light bulbs.
- Do not sit at home in bad weather. Go out: theater, at a party for a walk on a rainy cold streets, finally.
- Drag to visit friends. But do not be like the "hyuggemanam" who believe that argue during a friendly get-togethers impossible. Argue is needed: about football and politics, men and women!
- Show a little self-control. Resist the temptation to turn on your favorite TV series or melodrama. Select only one hour a week watching TV. This time should be enough for you to understand why the Danes take more antidepressants than any other nation on the planet.
- Give yourself a chance to think not about the next rainy-snowy evening and whether you have enough candles and jam. And on summer vacation, which will be obligatory.
Swedish moderation
Another type antihyugge - Swedish lag. Loosely translated, means lagom "moderation", "sufficient", "adequacy" - not too little or a lot, but just right, in moderation. This is one of the most common stereotypes which describe the Swedish character.
It is said that the tradition of a lag comes from the days when the Vikings allowed a circle the bowl with a drink. A sip of it had to be just enough to enough and you and others.
The essence of the lag - do not overdo it, do not take more than you need.
Why do you need the third seat, if you live together? Why bother to do that is not necessary or superfluous? An important feature of lag - the ability to stop in time.
Concept lag supports one of the most famous Swedish brands - IKEA, run in partnership with the University of Surrey's Center for Environmental Strategy project Live lAGOM. The emphasis placed on it in savings, minimizing harmful effects on the environment, a reasonable balance.
Lag - it's self-restraint, moderation in political views, and in the manifestation of emotions. When children are told skratta lagom, meaning "do not laugh too much," and not "have fun a little bit."
However, unlike the Danes, who are proud and love hyugge, the Swedes themselves are lagomu contradictory. There are those who, for example, rebel against restrictions on expression in art. And believes that there are many other ways to become a more "Swedish", rather than adhere to the concept of lag.
Happiness is not for outsiders
In Danish phenomenon has a dark side. For example, it is believed that this concept applies only to the indigenous inhabitants of the country. Currently hyugge can only exist within social groups where everyone knows each other well. Outsiders to break for the border and join quite difficult in the warm company.
Hyugge was a unique form of social control.
Danes afraid to go beyond it and do something inappropriate, that spoil others' happiness. " When a person tries to figure out a relationship or to express negative emotions, it may be recalled that the need to behave hyggelig. Show that you are wretched, it is not accepted.
And because hyugge - this great and dangerous. In the first place - unexpected manifestation of accumulated unexpressed, so good "warm up" the emotions.
However, this does not negate the emotional get-togethers with friends, meditation the sound of rain, hot chocolate and cozy woolen socks. If you have learned to feel the happiness in the little things, use it.