Maria Kharitonov how ideas become viral

Maria Kharitonov, CEO of the PR-agency «InMar Relations», in his speech at TEDxNovosibirsk shares his experience really good spread of good ideas that make our world a better place.

Today I want to offer you a bit of a non-standard video from the performance of Mary Haritonova on TEDxNovosibirsk. Maria - the general director of the PR-agency «InMar Relations» and in her speech she share her experience spread really good, good ideas that make our world and our lives it's better.

She talks about charity projects and thanks to one of them, Novosibirsk now occupies a leading position on the number of adopted children and three months in 21 children found a family.

And that's not all. Implementation of such ideas is much more difficult job than the standard advertising campaigns because it is a charity - it is for people who are infected with this idea, do not pay the money. On the contrary - it is they have to spend not only money, but also make a lot of mental effort, who are in fact much more expensive material goods. But the payoff in this case, too, is much stronger.

Like ripples radiate out from a fallen stone into it, and ideas become viral and infect humans in the immediate radius. And those illuminating new idea, start up new circles, spreading these ideas further.