JAJAJA generation: how to live and work with them?

Narcissistic personality disorder It is found in today's twentysomethings three times more likely than in the generation of those who are now 65+;, 2009 students, at 58% more narcissistic than 1982. Students.

As they get older, millenialy are so many encouraging prizes for participating in various contests and competitions that 40% of them expect to increase every two years, regardless of the success.

They are obsessed with glory: a survey of 2007 shows that the school girls who want to become a personal assistant to a famous person three times more than those who want to become a Senator; those who prefer to work as an assistant director general of the largest corporations - four times as much.

Millenialy believe in their own slope: 60% of them believe that they can intuitively determine what is right and what is not. In this case, the majority of those who are now between 18 and 29 years old, still live with their parents.

They really lazy: in 1992 about 80% of people under the age of 23 years wanted to get a job with a high degree of responsibility; 10 years later, this figure had fallen to 60%.

millenialov generation includes those born between 1980 and 2000; those. today it is mostly young people and those who are 20+. In the US it is about 80 million. people - the biggest age group in American history.

Millenialy different countries differ from each other, but, thanks to social networks, globalization and the speed of change, at milleniala from one country more in common with millenialom from another country than with older generations within his own people.

Even in China, where the family is historically important individual, Internet, urbanization and the policy of "one family - one child" the next generation of self-confident and incredibly fixated on people themselves.

All this is not merely a problem of the rich: the poor millenialy even more narcissistic, materialistic, and depending on the technology.

They - the most formidable and exciting generation since baby-boomers. And not because they want to break into the establishment, but because they are growing up without him.

The industrial revolution made the individual more strongly - he was able to move to the city, to do business and create their own organization. The information revolution has only exacerbated the processes of emancipation, providing human technology, by which he can challenge large organizations: Bloggers against newspapers, the YouTube-directors against Hollywood studios, indie developers and hackers against industries and corporations, suicide alone against the whole State ...

I gave birth to a generation generation JAJAJA whose selfishness technology has become only stronger. If in 1950 the typical American middle-class family hung on the walls of his house wedding, school and possibly the army photos, but today it is surrounded by 85 pictures of themselves and their pets.

Millenialy rose multiply Ya era They record each step (FitBit), location (Foursquare), and genetic data (23 and Me). At the same time, compared to previous generations, they show a much smaller civil activity and almost do not participate in political life.

In addition to the narcissism, one of the key qualities of a "oborzevshest". If you want to sell a workshop for middle managers, to dedicate it to how to cope with young employees, who write email directly to CEO, and merge with the project, seeming to them boring.

Despite the confidence in their future, millenialy stretch the life stage between adolescence and adulthood.

The idea of ​​a teenager appeared in 1920; in 1910, only a small percentage of children going to secondary school. Most of their social interactions occurred with the older members of their family or in the workplace.

Today, mobile phones allow children to socialize every hour - according to the Pew, they send about 88 messages a day, and live under the constant influence of his friend.

Pressure anti-intellectual peers. History is not known to people who could grow up under the influence of the same age. To evolve, you need people who are older than 17-year-olds are not mature, if only communicate with the 17-year-old ...

Mark Baurlyayn, professor of English at Emory

Millenialy interact with the world around the clock, but, basically, through the screen. Meeting each other, they continue to write messages in the phone. 70% of them check their phone every hour, many are experiencing phantom vibration syndrome in his pocket.

The constant search for a dose of dopamine ( "Someone polaykal my post on Facebook!») Reduces creativity. According Tests Torrance, creativity of young people has grown since the mid-1960s to mid-1980s. Then he fell, and dramatically collapsed in 1998. Starting from 2000, a similar drop in performance is observed with respect to empathy, which is necessary to be interested in other people and points of view. This is probably due to the increase in narcissism and lack of communication "face to face".

What millenialy whale, it's the ability to turn themselves into brands with huge tails of "frendov" and "followers". As is the case with any other sales, positive and self-confidence are working here with a bang.

"People exaggerate themselves as balls on Facebook», - says Kate Campbell, professor of psychology at the University of Georgia. When all tell you about their parties and successes, you start to embellish and their own lives. Aktivnichaya in Instagram, YouTube and Twitter, you can become micro-star.

Millenialy grew up on a reality show, which are, in fact, Documentaries about daffodils. They are prepared to live in this genre.

"Most people do not identify themselves to 30. Today, however, people self-identified as early as 14, which can be considered a serious evolutionary leap "- says Doron Ofir, the casting director of such popular television shows like Jersey Shore, Millionaire Matchmaker, A Shot at Love, and others.

In 1979, Christopher HLE wrote in his "Culture of Narcissism":

"Media nourish narcissistic dreams of glory, encouraging ordinary people to identify with stars and hate "herd", thereby making the banality of everyday existence more and more unbearable. "

Self-actualization millenialov - it is rather the continuation of a certain cultural and historical trend *, rather than a revolution against the background of past generations. They are not a new species, but only mutants.

Their arrogant impertinence - is not so much a defensive reaction, as technologies for adaptation to the environment - the world of abundance.

Throughout history, most people were prepared for the modest role of farmers. This role is barely Is able to satisfy the individual to the fullest.

Jeffrey Arnett, a professor of psychology at Clark University

Those who do not want to grow up, delaying the adoption of major life decisions as choosing from a huge range of career options, many of which did not exist a decade ago. What kind of idiot would climb the career ladder in the company, if you have up to 26 years it will replace about 7 work?

Thanks to online visits, social networks and ability to support international communication, people no longer need to marry with classmates, or even nationals of one country with them. The increase in life expectancy and the development of technologies allows women to get pregnant, and 40 - the big decisions can be postponed. The average age of marriage for American women rose from 20.6 in 1967 to 26.9 in 2011.

In principle, what is considered typical behavior millenialov - this is how the rich kids always behaved. It changed this: like Prometheus, Internet democratized society, youth information and opening the possibility, once available only secured.

Since millenialy not respect authority, they have it and are not outraged. That is why they are the first nebuntuyuschimi teenagers.

MTV has always been a territory free from their parents. One of our studies have shown that today's youth delegate his superego parents. Even when we are talking about the most simple solution, our audience seeks advice to mom and dad.

Stephen Friedman, president of MTV, which now includes parents in almost every show his

In 2012, the Google Chrome ad shows a student, to discuss all the details of his life with his father. "" Parents do not understand "- is outdated clichés. The parents of most of my friends are active in social networks, and they sheryat laykayut with them all sorts of pieces, "- says Jessica Brillhart, director of Google's Creative Lab, the author referred to the advertising roller.

"Imagine if at the baby boomers were the YouTube, daffodils what they would have looked? - says Scott Hess, vice president SparkSMG, whose market research are encouraging corporations to work with young people. - Imagine how many damn instagramov people wallowing in the mud at Woodstock, we would see! I think in most cases, seniors are accused millenialov for technology, who happened to come right now. "

Companies, meanwhile, are beginning to adapt not only to the habits millenialov, but also to their expectations in terms of work environment.

A quarter of the 2,200 employees DreamWorks - under the age of 30. Dan Satervayt, that's 23 years in charge of the Department of interpersonal relationships in DreamWorks, says Maslow pyramid tells us not only to pay the money to its employees, but also to provide them self-actualization.

During working hours the employee DreamWorks have the opportunity to attend a master class in photography, sculpture, painting, film and karate. After one of the staff persistently explained that Karate - is not the same thing as jiu-jitsu, and the company has added a class jiu-jitsu.

Millenialy use their communication advantage to knock out for yourself the best conditions and in traditional institutions. Harry Stiteler, 15 years is recruited into the US Army recruits who sincerely admires millenialami:

When I started watching and recruits, it was a generation that had to be constantly told what to do. But the new generation still understands before you opened your mouth. They have three or four steps ahead. They come in and say I want to do it, and then I'll do it, but then I want to do that, too.

Psychologists agree on one thing: millenialy nice. "I am surprised by all this positive. Internet has always been 50% positive, 50% negative. But today, the ratio of 90 to 10 in favor of positive, "- says Shane Smith, CEO of VICE's, which reformatted his company for Generation X in the company for millenialov when he began to publish online video audience younger.

Millenialy inclined to accept differences, not only about gays, women or minorities but for all. "No more of these we are" against them. " Maybe that's why millenialy and do not revolt. "- says 17-year-old Tavi Dzhevinson managing the fashion magazine Rookie in his spare time from school.

Tom Brokaw, the author of the concept of "the greatest generation", believes that life millenialov caution - this is a reasonable response to their world. "They challenge the customary and are looking for new ways to solve problems. This gives rise here this sway individual who writes eppy and creates a new economy. "

Millenialy persistent and optimistic. Pragmatic idealists, they use the system; thinkers rather than visionaries layfhakery. They have no leaders, which is why in Tahrir Square and the Occupy Wall Street was even less chance of success than any that preceded them revolutions.

Millenialy need constant approval and publish their photos from fitting in the store. They are terribly afraid to miss something and create an acronym for everything. They are obsessed with celebrities, but do not idealize them.

They do not go to church because I do not want to be identified with large institutions. Millenialov-third under the age of 30 - the highest percentage in history - are not religious.

A new experience is more important to them than material things. They are calm, restrained and do not really are passionate. They are aware, but inactive. They are for business. They love their phones, but hate to talk on it.

They are not only the greatest generation that has ever been known to mankind, but probably the last big social group, about which it is possible to make generalizations. Today inside millenialov originate autonomous micro-generation.

They are so confident in front of cameras held that modern infant in the United States more portraits than the French king of the 17th century.

Yes, I have evidence that millenialy lazy, narcissistic, and gone too far. But greatness is not determined by the data generation; but the way this generation to cope with the challenges, falls on it.