What is Korean cosmetics: hyped nonsense or a source of beauty?

It says Korean cosmetics - a symbiosis of ancient Oriental recipes and modern technologies. It gives the skin a natural beauty and youthfulness back. Is this true or just a clever marketing ploy? Let's face it.

The first BB cream invented German - cosmetologist Shrammek Christine (Christine Schrammek) in 1968. Means not popular until it was perfected Korean experts.

In 2011, their BB creams have become a sensation. With this began the global boom of Korean cosmetics. Every year, the market appears more and more cosmetic products of the Morning Calm.

Interest in the hydrophilic oil, sponges konnyaku, Self-heating masks, peels, bedroll, snail serum and other products of the Korean cosmetic industry warmed show business stars and beauty-bloggers. They regularly post in social media reviews miraculous Korean funds.

But many cosmetologists, dermatologists and even ordinary users to Korean cosmetics are skeptical.

Let's see what rumors about her and whether there is in them truth.

1. Korean cosmetics are not suitable for European women - a lie

Guess the age of Asians difficult. Even if a Chinese woman or Korean deeply for 30, she looks incredibly fresh. The secret of the skin characteristics.

Derma Asian women is more dense and supple, because it contains more collagen. If the main problem of European women after 30 years - the wrinkles, then Asians is hyperpigmentation, that is, the appearance of dark spots on the forehead, cheeks, upper or lower lip. Another feature of the Asian skin type - increased activity of the sebaceous glands.

All this, coupled with the cultural characteristics and a high level of pollution in the Asian megacities affect the cosmetology industry.

The Korean cosmetics focuses on cleansing and moisturizing. Many products have a whitening effect.

But this does not mean that the Korean cosmetics are not suitable European women. The range of tools to truly huge: you can pick up products for all skin type. Especially that major manufacturers have long since learned to adapt their products for the European and American market.

2. Natural components of Korean cosmetics are safe - the truth

The chip Korean cosmetics - natural ingredients. For example, volcanic clay from Mount Halla on Jeju Island cleans pores. The extracts soybeans have firming and regenerating effect and fruit acids perfectly clean dead cells.

But a bizarre composition of some guards. The label characters - try to figure it out, how many snake venom and how it operates. Especially a lot of controversy surrounding the so-called snail products. Some say that the ointments with slime snails treated more Hippocrates. Others - that this mucus contains cytokines that act like hormones and is not for everyone.

It is impossible to identify the product with its active component.

Most manufacturers Korean cosmetics purchasing a ready basis - the so-called bulk. Then, it is added to the main active component (e.g., the same slime snails), binders and perfumes. Thus the active ingredient in the total product volume is obtained only 10-20%.

In addition, the Korean cosmetics major brands must pass in the laboratory tested for safety.

3. Korean cosmetics is expensive, and cheap - though

Cosmetics market in South Korea is one of the most rapidly growing in the world. When asked before the fashion of Paris, now dictates the trends Korean beauty industry.

In Korea, about two thousand of cosmetics brands.

As well as European and American, Korean cosmetics divided into a luxury and mass-market. Here are just a few examples.

Depending on the class and different prices on cosmetics. The cost of luxury products can be up to 20 000 rubles. Compared with European and American premium brands, it's inexpensive. But for those who are accustomed to use only mass-market, it's a lot of money.

4. Korean cosmetics difficult to use - a lie

"Korean care - it's hard. You can not wash, apply the cream and go to sleep for 10 minutes. We need dozens of funds, which are applied in sequence. You make a mess of something, an hour down the drain. " So I think mainly those who have only heard of a Korean cosmetics, but did not use it.

Care Korean involves a multi-step, but flexible approach.

Any required steps such as removal of make-up (usually special hydrophilic oil), and purification (by any means soap-based). There are optional: handling skin cartridge (not to be confused with tonic) and fortification boosters, essences or sera. These procedures can be done with a convenient frequency for themselves.

5. Korean cosmetics easy to find - the truth

Korean cosmetics is rarely seen on the shelves of the offline chain stores. But on the Internet a huge number of websites offering products Korean cosmetics brands.

But it is easy to run into a fake. Not all buy goods in the Land of Morning Calm. Often under the guise of an elite Korean cosmetics, under the guise of colorful packaging with hieroglyphs, sell cheap Chinese counterparts.

Prefer solid trading platforms like iHerb and AliExpress.

In the latter case, be sure to read the reviews of the seller and the product. To decide on the purchase of Korean cosmetics will also help to review recommendation services (iRecommend, «Otzovik" and others).

With the result that

Beautiful phrases about the ancient oriental recipe, multiplied by the ultra-modern Korean technology, built on stereotypes about South Korea.

But this does not mean that the Korean cosmetics does not work. The beauty industry in the Land of Morning Calm is very well developed. Among the huge number of brands it is both simple and affordable, and the premium for professional care.

The active components of Korean cosmetics really unusual for the European consumer. But their natural origin and laboratory tests guarantee safety.

Will it effect? Everything is very individual: depending on the product, skin type and method of use. But in any case, among the vast range of Korean cosmetics every woman can find her perfect tool.