Things to do in style: how to recognize a fake?

Over the past 20 years, forgery of brands has led to the loss of 2.5 million jobs worldwide. 7% of the total volume of world trade at the present time - a fake. By 2015, the loss of the fashion-industry in the form of lost profit will be $ 17 trillion.

At the same time, the more popular the brand is, the more likely that it will be copied. In the world, only 34% of people believe that they never encountered counterfeits.

And sure whether this you?

Caution! Forgery!

Unfortunately, to be sure it can not be. The above statistics - proof. Fashion world swarmed fakes.

Most often counterfeited:

1. Clutches Burberry.
2. Handbag CHANEL.
3. Wallets Louis Vuitton.
4. Sunglasses Gucci sunglasses.
5. Cartier Watches.

It is one thing to laugh at the picture with the sneakers "Abibas", and another - to spend a few hundred dollars and get a "pirate" low-quality thing.

We have prepared for you a few illustrative recommendations, following which it will be easier to distinguish the real thing from a cheap brand counterfeiting.

How to recognize a fake?

The seam

Check the seal under the label, the castle and pockets. It must be a direct, continuous and accurate, without protruding threads.

In high-quality branded items seam tend to be more "dense" (more stitches per cm) than fakes.

Leather

The design is often used things leather. Natural leather has a heterogeneous texture. Artificial different proper porous texture.

Genuine leather is also characterized by a specific fine aroma. In artificial - pronounced chemical flavoring.

Clasp

Lightning should move smoothly, be all the same color, and the dog should be pleasantly heavy. In most designs things used soundly fittings with a matte finish. On fakes generally - poor quality fittings with a glossy golden coating.

The best way to determine the quality of the metal coating - compared to the original.

buttons

Make sure the buttons are sewn on well, and they have the name of the fashion house that issued the thing. Usually fake opened on such small details.

logo

The logo must be perfect. The slightest deviation from the original - fake.

Most branded handbags have metal emblem with its logo. Plastic - a sign of forgery. In addition, the emblem of the seam should be the same as the entire article.

Material

Branded products are of high quality materials from which they are made. High-quality materials (fabric, leather, etc.) are not only outside, but also inside.

Label

Make sure that the label is correctly written - language, spelling and more. Flashy labels (such as "100% natural") have cast doubt on the authenticity of the goods.

Price

When looking at the price tag, you do not believe your eyes, it's probably a fake. Outrageously low prices - a sure sign of poor quality products.

Packaging

Be careful: the brand high quality goods, as a rule, are also solidly packaging.

Branded bags and boxes, the finest tissue paper, etc. - these elements of quality packaging expensive things.

A few more tips:

1. Buying expensive designer thing a person wants to be sure that did not throw good money after bad. To protect themselves from counterfeiting can be buying things in large stores with a good reputation, and even better - shops with fashion houses.
2. Buying on the internet, read the contact details of the seller. They must comply with the letter of the law, legal and actual address, legal form of activity, VAT number and other details. Avoid sites that are full of the names of the words "discount", "best offer", etc.
3. Remember, according to the law you can return defective goods to the seller (including the online store). If you run into a fake, studied law "On Protection of Consumers' Rights (dates, types of goods is not / to be returned, etc.) and to assert their rights.