The principles of life of Steve Jobs

Today it became known that no longer with us Steve Jobs - probably one of the most remarkable people, not only in the IT-scene, but also in all parts of modern life. He did things that changed things seemed unchanged, he inspired millions of people. Under his leadership, to create products that someone loved, and someone condemned, but admired them all. There was indifferent as there are none today.

In my mind, this man was the only idol that I can remember and this is even more offensive.

Below, we offer the most notable statements and principles that should Jobs.

• Computers - it's like a bicycle. Only our consciousness. [Memory and Imagination: New Pathways to the Library of Congress, 1991]

• I did not have my room, I slept on the floor in friends, handed over a bottle of Coke for 5 cents to buy food, and every Sunday was 7 miles on foot to once a week is good for dinner in the temple Hare Krishna. This was great! [Speech to the graduates of Stanford, 2005]

• The main reason why people would buy their own home computer, will be the opportunity to be associated with the national communication network. We are now at the beginning of this stage, but it will be a real breakthrough. About how your phone. [Playboy, 1985]

• It is better to be a pirate than to serve in the Navy. [Quote in the book Odyssey: Pepsi to Apple, 1982].

• If for some reason we stumble, let us say, made several fatal mistakes and lose the competition to IBM and Microsoft... Then come the dark days for the entire computer industry. [From the book Steve Jobs: The Journey is the Reward, 1984].

• It (the computer) has a very simple instructions - take the number, adding it to another number, compare the result with the third, but he executes them at a rate of one million per second. And at the speed one million per second, the result seems to have magic. [Playboy, 1985]

• Do you want to sell all his life sweetened water or want to go with me and try to change the world? [PepsiCo President John Schooley, luring him to the post of CEO of Apple, 1983. Two years later, Schooley achieve dismissal of Jobs from Apple]

• John Schooley destroyed Apple, filling the minds of employees of false values. He was replaced by people with the right principles to people with wrong. And together they have earned tens of millions of dollars, taking care of his own glory and the well-being more what about Apple and, most importantly, the users of its products [speech at the Smithsonian Institution, 1995 year].

• Me as if punched in the stomach and knocked out my soul. I'm only thirty, and I want to continue to create things. I know that I can create at least one more great computer. But Apple does not give me the chance. [Playboy, 1987]

• I have a plan how to save Apple. Perfect products and perfect strategy that will fit us. But nobody there will listen to me. [Fortune, 1995]

• Looking back, I can say that my getting fired from Apple was the best thing in my life. I got rid of the burden of a successful person and regained his ease and novice doubts. It freed me, and marked the beginning of my most creative period. [Speech to the graduates of Stanford, 2005]

• Stay Hungry Stay Foolish. [Speech to the graduates of Stanford, 2005]

• Microsoft problem is that they have no taste. None at all. They do not think creatively. There is no culture of their products. [1996, Triumph of The Nerds]

• desktop market is dead. Microsoft has dominated, not bringing in any industry innovation. This is the end. Apple lost, but in the history of personal computers came the Middle Ages. And it will continue for about ten years. [Wired, 1996]

• I wish him all the best, really. I just think he and Microsoft - are all too narrow-minded. He would benefit if, in his youth, he was indulged LSD or lived with hippies. [About Bill Gates. The New York Times, 1997].

• Creativity - it is simply making connections between things. When creative people are asked how they did something, they feel a little guilty because they did not do anything really, but just noticed. It becomes clear to them over time. They were able to link different pieces of their experiences and to synthesize something new. This is because they have experienced and seen more than others, or because they no longer think about it. [Wired, 1996]

• When you're young and watching TV, you think that the broadcaster had agreed and want to make people stupid. But then you grow up and comes understanding: the people themselves want it. And it's much more frightening thought. The plot - it's not scary. You can shoot the bastards, to start a revolution! But there is no conspiracy, just a broadcaster satisfy demand. Unfortunately it's true. [Wired, 1996]

• Modern Apple products - sucks. They are not sexy [Before returning to Apple. BusinessWeek, 1997]

• This is not just my personal show. Among many talented people, and for several years they were forced to listen to the whole world keeps telling them that they are losers. Some of them even started to believe it themselves. But they are not losers. They need a good plan and a good team in top management. Now they have it. [On his return to Apple, BusinessWeek, 1998]

• It is very difficult to create a product, using focus groups. Often people do not know what they want, as long as they do not show. [BusinessWeek, 1998]

• We've made the icons on the screen so beautiful that you'll want to lick them. [About the Mac OS X. Fortune, 2000]

• Some shoes are more expensive than the iPod. [Explaining the iPod cost $ 300. Newsweek, 2003]

• If creating great products was as easy as writing checks, then Microsoft would have great products. [2007]

• It's like a glass of ice water in hell [About iTunes in popularity among Windows users. Joint appearance with Bill Gates at the AllThingsD conference in 2007]

• Today, we present three new products in one. This revolutionary mobile phone, iPod with a touch screen and the device to access the Internet. [On the iPhone presentation. 2007]

• We do not climb in the search, but they decided to occupy the telephone. Make no mistake, they want to destroy the iPhone. We will not allow them [about the new mobile operating system Google Android. 2010]

• «Do not be evil" - is nonsense [about the corporate slogan of Google «Do not be evil», 2010]

• It is delightful [At the iPad presentation, 2010]

• I have already said this, but I repeat: Apple is incorporated into the DNA that technology alone is not enough. Only technology in alliance with the humanities gives a result that makes our heart sing. Now, many are included in the tablet market, and look at them as a new PC. Hardware and software made by different companies. They are talking about speeds, as if it were ordinary PC. And all of our experience and every bone in our body says that is the wrong approach. [At the iPad presentation 2, 2011]

• It just works. [On iCloud presentation, 2011]

• the past 33 years every morning I looked in the mirror and asked myself: "If today is the last day in my life, I'm going to do what is planned for today? "[Speech to the graduates of Stanford University, 2005 year]

• I do not want to be the richest man in the cemetery. [The Wall Street Journal, 1993]

• The problem is that I got older and realized that technological innovations are not able to really change the world. Sorry, but it's true. This understanding comes with the advent of children. You are born, grow old, and then die. And so there is already a lot of years. And nothing will not change [Wired, 1996].

• I believe that the brightest days, and innovative inventions Apple is still ahead [Message to Apple employees on August 24, 2011]

• Remembering that I'll be dead soon - a great tool that has helped me to take all the most important decisions in life. The idea of ​​imminent death - the best way to get rid of the illusion that you have something to lose. If you're already naked, and there is no reason not to follow your heart. Death - is the best invention of life. " [Speech to students at Stanford, 2005]