Why you do not need to lose weight

In anticipation of the summer, many advertising campaigns offer cosmetics, services, products and training, aimed at getting rid of the "extra kilos", "prepare for the season," and create "Beach body." And the first such marketing aimed at women. The question is: who and why you need to lose weight. It is likely that you do not.

When there was a modern ideal of beauty

Fashion - a very dynamic thing, and it spreads not only silhouettes in clothes, but also on the bodies themselves. That now seems to us beautiful, it is not always perceived as such. Hellenic ideals of athletic male body is still relevant, but even the most beautiful sculptures of Venus is not quite meet the current standards, glossy: no you thigh gap (clearance between the hips), not too thin waist, the overall softness forms.

Throughout history it has always appreciated the fact that is in short supply, so the corpulence which often was a symbol of elitism than thinness. For the first time dieting and slimming massively in vogue in the 1920s. However, as early as 1950 magazines touting

Diet Gain Weight Add Pounds 35 SWScan05329 supplements for weight gain, which should help the girls demonstrate on the beach seductive curvy figure.

At the end of the twentieth century became fashionable thin models. 'Heroin chic' 90s was a skinny body sang and the overall unhealthy appearance. Over time, even the models corresponding to the famous standard 90-60-90, began to seem slender enough.

Today in fashion has been a trend in the diversity and bodipozitivnost despite this model 46-gauge still passMyla Dalbesio on Her New Calvin Klein Campaign and the Rise of the 'In-Between' Model category plus size. And it implies that these women are overweight compared to the "Regulations".

Who needs such ideals

Today, the fashion and beauty industry spinning billions. It is logical that large corporations care about increasing profits, not the psychological comfort and self-assessment of shoppers.

With the growth of the economy and development of the industry there are more goods and services that we have to somehow sell.

Therefore, in advertising time and again used the same effective move: First inflate or create a problem and then offer a miraculous solution. And such problems are often features of appearance. So cosmetic companies invented cellulite, forcing women to find it in your skin the slightest irregularities. In some advertising models specially compressed quite smooth skin to demonstrate the "orange peel" - the so-called hidden cellulite. Although, according to doctorsAn exploratory investigation of the morphology and biochemistry of cellulite, A certain amount of fat is perfectly normal.

In the world of accessible and affordable food thinness of status became an excellent occasion to promote the products. In this case, the main and perhaps the only proven way to reduce weight - proper nutrition and exercise. But it takes time and effort, so many people want to get a magic tool that will help burn once the hated fat.

In connection with the general neurosis about weight, sell products and slimming treatments are very beneficialNaomi Wolf. "The myth of beauty. Stereotypes against women ". And the ranks of those who "need to lose weight", all recorded, whose size is greater than S. And this despite the fact that, according to statisticsAverage sizes of men and women, The weight of Russian women is on average 72.7 kg. In America, studies have shownThe Average American Woman Now Wears a Size 16, According to New Research medical centers, the average size clothing - 16-18 (Russian 54th).

Images of gloss and little mannequins relate to the fact it looks like an ordinary woman.

There Are Overweight

One of the most common arguments in favor of losing weight becomes a health risk. However, if we can judge by the appearance of a man on his state of health? In medicine, there is a widespread rule of "no complaints - there is no diagnosis." If a person meets the personal and functional norm (ie, can deal with all kinds of activities, what he wants), there is no reason to declare it unhealthy.

Nevertheless, the diagnosis of "obesity" is the International Classification of Diseases (ICD 10 E66, 5B60.0 5B60.1 and ICD 11). According to WHO's interpretationBody mass index - BMI, Begins at pre-obese body mass index (BMI) equal to 25, and obesity - at 30.

There is evidence that weight gain is associated with the risk of occurrence of malignant tumorsBody-mass index and incidence of cancer: a systematic review and meta-analysis of prospective observational studies and gastroesophageal reflux diseaseAmerican Journal of GastroenterologyAt which the esophagus enters the stomach contents. At the same time, some studiesAssociation of All-Cause Mortality With Overweight and Obesity Using Standard Body Mass Index Categories It shows that obesity of the first degree, as well as pre-obese, in no way associated with higher mortality.

One calculation of body mass index insufficient to make conclusions about health.

In addition, BMI does not account for the ratio of fat and muscle in the body. To discover the extra weight, a more comprehensive analysis. However, even with the same percentages of fat are two different people may have different look and feel. The real cause for concern could be dyspnea, With blood vessels and heart problems. In this case it is better to see a doctor.

How to understand, to lose weight or not

Lose weight - this is the same right as not to do so because both involves the free disposal of a person with his body. The value does not have figures on the scales, and the clarity of motivation and understanding of the causes of his actions.

Ask yourself why you want to lose weight and if you want it really?

If you want to change something in their appearance due to external factors - advertising, photos in Instagram, the views of outsiders people - think. Maybe it's not about your true needs, but the imposed standards that cause anxiety. The feeling of uncertainty certainly not disappear along with the pounds of force and to seek a new reason for dissatisfaction with himself. When anxieties particularly intrusive, you may need help of a psychologist or psychotherapist.

But if your motivation - to achieve harmony with your own body, then losing weight really will benefit. The main thing is that the decision came from within. In this sense, the weight loss can be bodipozitivnym, because "bodipozitiv healthy person" - not propaganda obesity, as many believe, and a friendly and attentive attitude to the body and its needs and characteristics.

If you genuinely like physical activity, and you feel better, when to eat properly, - to introduce these habits into your life. Some weight at the same time will go exactly, but most of all you will enjoy the process, not the result.

Where to look for a variety of examples of beauty

It is not necessary to endure the discomfort for the sake of other people's expectations and even more so to enrich marketers. If you think your weight normal, but somehow still looks in the pictures otfotoshoplennye "ideal" people who are totally not like you, try changing the optics.

Change logs for art albums, and calorie counter - Application Google Arts & Culture. Bodipozitivnye brand campaign - this is certainly good, but not so revolutionary. The world began to talk about a variety of just a few years ago, but not before hundreds of years there were museums and art books.

The world culture and historical photographs lacks a variety of examples. Gothic adynamic stoop, baroque forms, strong figure of Soviet female athletes - all these different facets of beauty. Contemplation of the variety of human types of appearance prevents dwell on existing here and now ideals and allows you to see in themselves and other classic beauty of different times.