5 ways to not succumb to the influence of advertising
A Life / / December 19, 2019
Advertising is all around us. To influence our behavior, advertisers are willing to use any means. Resist this influence - means to defend its independence, the right of choice and budget. But to do so is not always easy.
Every day, every hour, every minute raining down tons of advertising information to us. Modern advertising successfully manipulates our preferences, desires, opinions, and ultimately - behavior. What can oppose ordinary "little man" the power of the entire advertising industry? Something can.
restrict advertising
The easiest and the most difficult, the most effective and most unattainable way to counter the impact of advertising - get rid of it. Do not see, do not hear or read. Unfortunately, if you do not Robinson, then completely eliminate commercials from your life does not turn out. But it can significantly limit. Hide the lion's share of advertising in the web browser extensions like help adblock Plus or special programs, such as Adguard. Television advertising will disappear from your life with your TV. Seriously, sell it
unnecessary piece. Unsubscribe from promotional mailings, block SMSAnd the bright prospects of the mailbox immediately submit to the dustbin.pay attention
It is long gone from primitive advertising technologies "buy, buy, buy." The creators of advertising messages are increasingly trying to influence the unconscious realm. Resist such an impact is difficult, if only because we do not always notice it. But even the creator of the concept of the unconscious Sigmund Freud developed an effective way to fight: awareness. The strength of the unconscious drives plummets when a person is aware of them. With regard to advertising, this means that you need to pay attention, to celebrate moments of exposure means, dishonest techniques. It is enough to read a few articles about the mechanisms of influence of advertising, and you'll be less prone to manipulation. In this case, running saying "Forewarned - is forearmed."
Down with impulsive purchases
There are entire advertising industry, forcing the consumer to buy something immediately, right here and now. For example, advertising in shops and a significant portion of online advertising. Here useful advice on how to avoid impulse purchasesEspecially on the Internet. The basic techniques of struggle: to take a break and plan purchases. Get right to defer as much as possible acquisitions, and you are certain that many of them are not so, and you need them. And the benefits of shopping lists referred to in each article, devoted to saving money. If you make lists can not do it, you will here a little life hacking:
Put in your wallet or pocket money note of three words: "It is necessary to you?".
compare
A logical development of the previous paragraph. If you postpone the purchase, spend time on the conscious choice of an alternative study, read reviews, compare characteristics. Instead of a catchy slogan on the packaging read better composition, printed in small type. Compare with other manufacturers' products. Advertising in 99% of cases, appeals to the emotions. Logic, critical thinking, rational argument - the main enemies of any advertising exposure.
Configure their preferences
Compare and choose - it is certainly fun, but time consuming. It is useful to have a ready-made set of manufacturers, brands, shops, specific products that you trust. Then no ads you go astray from the path. In fact, it is called lifestyle. But the right and sensible approach requires regular updating of prepared solutions. Otherwise they will lose their effectiveness, as time goes by and new is often better than the old.
The success counter the influence of advertising (as well as any manipulation) strongly depends on the individual. Everyone strategize or prefer not to think about it at all.
Are you influenced by advertising? And deal with it?