6 tricks of restaurants, which we conduct

Everyone knows that food advertising - is a complete lie. But in the restaurant seemed to be all in the mind: the menu, the dish - to deceive simply no place. Right?

Of course no. Restaurants are trying to separate us money in the same way as food producers. Here are just a few of the known methods.

1. Restaurants are interested in you to sit in a corner

If, on entering the restaurant, the first thing you are looking for a cozy place away from the eyes of the rest of the visitors, we have good news for you: Almost all restaurants are interested in, to such places in the room was as much as possible more.

The reason is simple: according to studiesWhere the 'fat' tables are in restaurants. Visitors bought more if nobody sees. Moreover, in this case, visitors eat more junk food: the number of ordered desserts correlates with where it is located the table where they are ordered.

There is another, more obvious explanation is at a comfortable place you will sit longer. For this reason, at Starbucks are small round tables - that visitors feel lonely

Why Are Starbucks' Tables Round? yourself comfortable.

But this focus is far from all the places that those who benefit from the scheme "came, ate, paid, went" rather hard put small chairs than armchairs. Therefore, the furniture is easy to identify the institution policy.

2. Specially put chocolate or chewing gum in the account that you leave bigger tips

When all the dishes have been eaten, it's nice to get together with a score of extra sweets: candy, chocolate or gum. You think restaurants do it because they care about you?

Not at all. According to statistics, these little things have a direct impactSweetening the Till: The Use of Candy to Increase
Restaurant Tipping. the size of the left tip. Even painted on the check or signature smile, "Thank you!" To increaseEffect on Restaurant Tipping of a Helpful Message Written on the Back of Customers' Checks. the amount of money left over for tea. A big tip means that you can pay less than the waiters ...

3. Make up the menu so that the most expensive dishes were in sight

Go to any restaurant, and open the menu. If it were professionalsThe Psychology of Menu Design: Reinvent Your 'Silent Salesperson' to Increase Check Averages and Guest Loyalty. Then you will find that the food there is sorted as you like, but not for the price.

It is not hard to guess why this is necessary: ​​that the visitors did not look right down the list looking for the cheapest dishes.

The most expensive items are always located in the most prominent places - at the top and in the center pages.

Images expensive dishes are often surrounded by a frame, or an empty space that immediately catches the eye.

Guess who did the same? That's right, the newspaper! Rules of drawing up menus, and the bands in the media are the same, because it comes from a single principle: look should immediately fall on the most important / expensive. So, if before going to a new restaurant you decide to order the first thing that will get you in the eyes, prepare budgets.

4. Creating artificial diversity

Have you ever wondered, what is the practical benefit of the decoration of dishes? It is clear that in expensive restaurants require level and aesthetics, but in restaurants cheap and mediocre - why? Even in the provincial canteen on mashed necessarily lie sprig of parsley. What's the point of this? The short answer: it creates an artificial variety.

Our brains are not just easy, but very easy to deceive.

Show him a lot of colorful candies mixed up, and he lost. As a result, you will eat one and a half times more sweets than if they were sorted by color - provedFood Displays, Food Colors Affect How Much People Eat. in the experiment. Needless to say, why pills always makeSix Kinds of Jelly Beans: How the Perception of Variety Influences Consumption. colored.

On the other eating the same thing. Once we lived in trees (and in evolutionary terms since it was not long), and our brains are so willing to respond to bright colors, because they are very similar to the ripe fruit. And if a lot of them, the brain simply overexcited and makes eat more.

That is why in all the restaurants, where there is a buffet, the dishes are always so motley: the more colors mixed, the more you eat.

5. Fake odors to have an appetite

One of the most ancient parts of the human brain - a olfactory centers. Nothing affects our subconscious mind is better than the smell, and it is well known marketersUsing Scent as a Marketing Tool, Stores Hope It - and Shoppers - Will Linger. .

Here you can find an example: fast food chain Cinnabon bakeries patented a special furnace with minimal ventilation, to install it in their cafes in airports and shopping malls. All then that the smell of freshly baked pastries and cinnamon came to you for a lot of meters to the institution.

With a fun challenge once faced in Starbucks: the company solved the problem six months cheese sandwiches. The fact is that the smell of the cheese overpowered all the coffee aroma in the coffee shop. And while the company has not found a way out, there was no sandwich with cheese on sale - so important for the restaurant smells of marketing.

6. Hang on the walls of TVs to distract you

Finally say about what all and so knows: restaurants hang on the walls and televisions include music, to divert the attention of visitors. Less attention, more eaten - the principle of time-tested!

But a little known fact: emotional movies makeWhy Watching Sad Movies Could Make You Eat More. people eat more. There is also such statistics: melodrama help sellWatching action movies could make you overeat, study says. More popcorn in a movie than a comedy. But the news, or an interview is not particularly tightened viewers, so you hardly see in a restaurant a news channel.