How to write a brief, but to the point
A Life / / December 19, 2019
1. Write naturally
No, not like talking. For writing and speaking correspond to different parts of the brain. Just not very get smart and avoid jargon.
2. Plan
You must clearly understand that behind what should be, otherwise the reader will not master your text to the end.
3. Use active and strong words
Use verbs that convey action, movement and function. Avoid passive verbs and those who simply transmit facts. Compare: "Our company - a leading manufacturer of ..." and "Our company is a leading manufacturer of ..."
4. Avoid adverbs
If you already use strong verbs, to modify them simply do not need. Adverbs should be used with great caution. It is better to choose a more accurate verb.
5. Be for or against
Your text will not be strong if you do not take someone else's position and did not support her. Otherwise your work will almost certainly be dull and watery.
6. Remove all the "I think" and "I think"
No need to convince the reader his thoughts and feelings. Encourage facts.
7. Write for humans
Do not write to all in general. Select a specific person, even invented, and tell the story to him.
8. add yourself
Try to create in the reader a sense of your presence in the text, not to eliminate him.
9. Do not get smart
Do not use a play on words, because only a few percent of its readers will understand and admire, 50% did not notice, while 48% would get confused. Keep it simple.
10. strike
Title and introductory part must immediately interest the reader. Treat them carefully.
11. Use generalizing proposals
Each paragraph in the beginning, middle or end of the sentence should contain generalizing the meaning of this section.
12. Add the conclusions
Often a good start and continued suffering due to the fact that the opinion does not make a conclusion. The last thing the reader will remember, is the final text.
13. Get a reader who you believe
Introduce of whose taste you trust, with the text before publication. Make sure he understood everything and take note of his comments.
14. Allow to cool text
After finishing the work put the text for some time to remove the effect of zamylenny sight.
15. Cut, cut, cut
In addition to the recognized masterpieces of famous authors, there is no text that would not benefit from a reduction in length.
Rewrite. You break all the rules in the first draft. Rip, cut and rewrite to get a quick but precise and clear text.