13 rules of good podcast by Leakey Kremer

You are listening to podcasts and want to come up with its own? Do you already have an idea, but you do not know what to do next? These rules will help to distinguish good from bad ideas and create his own show.

1. Do not try to make a radio program

Radio programs you listen to often start from the middle, from the moment when we got into the car and went home. Therefore, the radio talking all at once, his task - to capture the attention of a passing man. Podcast person chooses consciously and always listen to from the beginning. Therefore, your goal - not dokrichatsya and build trust.

2. Make a good pitch

The pitch - two or three sentences explaining the essence of the project. Answer the questions: what is history and what is the story?

Here are the answers to these questions by the example of a podcast Serial. This is the story about? About re-investigation into the murder, which occurred many years ago. What's the story? School student Adnan Sayyed condemned for killing ex-girlfriend, but he does not admit his guilt. Journalist Sarah Koenig decides to find out: what if the killer did not he?

The third important question: why is a podcast, rather than video or text? Specify the answer in two sentences and then ask yourself: you would have to listen to this? Exactly? Check the five friends whose judgment you trust. Good release of a podcast is easy to recite another for dinner.

3. Decide on the format

A good podcast - a clear idea and clear rules from release to release. For example, there is a podcast 99% Invisible, Which tells about the surrounding design. Each of the series is dedicated to a particular narrow topic such as straws for cocktails.

Ask yourself the question: what exactly do you do in each issue? This interview, monologue, reporting, investigation and discussion of three friends? About what? What rules? The theme of one or several of them? Do you have a column? What their duration?

4. Think about what you can do while listening to your podcast

During the time that a person listens to the podcast, he should have time to do something: to get from home to work, to restore order in the closet, to run 5 kilometers on a treadmill or walk with dog. Therefore, the ideal duration podcast - from 20 to 40 minutes.

5. Add event

In a good podcast is always something going on right in front of the listener. If this interview, the guest has to remember or articulate something, which was not mentioned before, think, to answer your question, embarrassed laugh - we need to learn about it something new (about him, not about you!). If this reality show, give an opportunity to listen to something happening in real life: you run from home to the bomb shelter, ask for forgiveness from my grandmother, to convince investors to give you money, as it happens in the podcast «Either come or not».

6. Be interested

If you have spoken podcast, the co-host - your supporter and partner in crime. This does not mean that you agree in everything: sometimes even better if you have something to argue - for example, the leading podcast "it happened». But you must be wondering together. If this podcast investigation, your main ambition - to get to the truth, to find answers to your concerns, to understand and explain (or better - to listen to), just as you did.

7. describe what is happening

A good podcast - a very visual thing. This is a movie for the ears. The listener is how to look like the characters and where they are. Help him in this, describe the gestures and facial expressions interlocutorIf it is a report, tell me where you are, what is happening around, the weather, how to look people close to you.

8. Take care about the quality of the sound

The podcast can be recorded on a smartphone, but you should have heard. Speaking into the microphone, remove background noise during installation, remove that uttered inaudible. If this is the important word hero retell. The listener should be understood that occurs.

Avoid sudden, unpleasant sounds. Podcasts are most often listened to on headphones, remember this. If possible, buy a good pair of microphones, eg Rode PodMic or zoom H1.

9. Install

You think that you have cut everything that is possible? But this story is not relevant to the case and do not add anything to the story, not revealing the character that you just cut a sorry? And this joke, Understandable only to you? Listened critical! Or ask someone to work "the second ear." Leave only the most important thing - what works on history. Listen again and again mount.

10. Regularly produces podcasts

According to the calculations Pacific Content, 12%Podcast success: a long game podcasts cease publication after the first episode.

Remember that the podcast audience gradually gather. About him have to learn to get used to it should be. Therefore, the issues should be published in the same day, at the same time.

11. Do not admire a

To attract attention - not the best reason to do a podcast. The world is run by people who are well told. To have something to tell, include curiosity, look for heroes and history.

12. Publish and promote wherever possible

Everything is ready, but now need to be heard. That is, you have to publish and distribute the audio file. A good podcast is easy to find, it is in all applications for podcasts, on all platforms and in all social networks. To do this, you need to choose a platform for publishing, for example, free Anchor and "In contact with"Or paid Libsyn and Simplecast.

To publish your podcast, you need cover with icon and name. In the picture there should be no small parts: it is obliged to read on a small scale, on the phone - remember this!

13. Talk about your podcast

A good podcast gathers like-minded community. Perhaps, at first very small - your subscribers in social networks, friends and loved ones. Released a podcast - tell people about it! If your project is good, the community will grow. And if you will not listen, stop and re-read the story from the beginning.