It's no secret that at its last presentation of Apple not only invited journalists writing about high-tech, but also experts from the fashion industry. And almost all of them come together in a single opinion: Watch for a big success.
according to Dylan Jones, GQ editor, Apple not only released a new product, but also created a whole new sector "Technolux". Apple Watch combine modernity and freshness of thought, but when you look at them, you have the feeling that you've seen this a hundred times before, from Cartier to Swatch. "It's strange, but they are accustomed. Therefore, it works. "
Suzy Menkes, The editor of Vogue, for its part, noted that it is not a specialist in the digital world, so it will never use all the opportunities offered by the device. "But I like the idea to change the appearance depending on the mood. And, maybe, depending on the outfit. "
British Vogue editor Alexandra Shulman, in an interview with Reuters said that this is "a perfect combination of fashion and technology."
Eliza Brooke He said that such a combination of materials to Watch reminded her of something Burberry. But this is not surprising, because its former head Angela Ahrendts is now working in the ranks of the apple company. "No, Apple has not changed its design philosophy by hiring Angela Ahrendts, it's just a feeling. In any case, all employees hired from the luxury environment begin to contribute. " Whatever it was, «Watch - best technological device is ready-to-wear, which we have ever seen."
"The futuristic and intuitive" - that described the new device Lisa Armstrong from Telegraph. Unfortunately, the judge was able to watch it only from photographs, because she did not have the opportunity to visit Apple Fair. Hours seemed to her a little bulky, but that's the price to pay for the technology built into them. However, on a wrist Watch look very elegant. She hopes that now we are talking only about the product, which is still in development, with time he will be able to convince the ordinary people of their need.
IN Hodinkee devoted his attention diverse watchbands that are just "killed" competitors. Straps sport watches really impressive, the skin on a leather strap "incredibly soft, super high quality." Metal bracelet fits exactly to your hand, bracelet «loop» style - is fantastic, and the Milanese bracelet created for convenience. "No other technology company would not have spent so much time in order to provide a choice among so outdated, according to many accessories."
However, not everyone was thrilled with the hours. Roseanne Morrison, Fashion director of The Doneger Group, in an interview with Reuters said that the Watch «ugly. It's too futuristic techno, which is opposite to female sexuality. " Eric Wilson of InStyle Magazine also spoke on the topic: «Apple Watch carry with them social status, but they" are men's watches. "