And you can accurately reproduce from memory the Apple logo?

Logo Apple - this is one of the masterpieces of modern design. Elegant verified form, without unnecessary details and words that perfectly represents the brand of computer.

But according to research by the University of California in Los Angeles (UCLA), Released last month, no one can remember exactly how it looks. The scientists interviewed 85 students, of which 89% were owners of Apple products. 7 people were able to reproduce the logo of the company, but with many errors, and only one painted it exactly.

Many figures reflect the general idea of ​​the logo, but the error lay in the details. Someone drew a bite in the wrong place, or add an apple sapling. And someone even drew a hand grenade or something resembling a Pepsi logo.

It is fair to note that not every one of us knows how to draw. But the same pattern was observed when respondents gave a similar picture, of which it was necessary to find the Apple logo. With this task cope only 47% of respondents. Mac owners have had an advantage over PC users, but the difference was insignificant.

Inability to remember images and logos was found many years ago. In a similar study was carried out 70 years, and people could not remember what is shown in US cents. We always have in your pocket coins, but not every one of us to consider them.

UCLA insists that there is a different case. Because the study was carried out on the example of the logo, which is often flashed on the screen and in everyday life. But it is worth noting that the brain uses an efficient memory system and relieves us of the need to store unnecessary information. Therefore the logo simplicity sets it so that he remembers only the big picture and does not go into details.

via