The results of the presentation of Apple: iPhone 7 and iPhone 7 Plus, Apple Watch Series 2 and headphones AirPods

That came to an end the first presentation of Apple this fall. First, because the Cupertino-based company revealed today, not all of the expected trends, new iPad and MacBook should expect later as macOS Sierra.

Today everything went exactly as predicted scenario. Apple introduced the new smartphone iPhone 7 and iPhone 7 Plus, updated mobile operating system iOS 10, the second generation of smart watches Apple Watch, as well as the latest version of software them.

So, let's look at trends in more detail.

iPhone 7 and iPhone 7 Plus. New colors, powerful filling and repeatedly improved camera

US security company which year does not cope with the responsibilities, so almost all of the new generation Apple smartphone was known in advance. Will forever remain a mystery whether Apple planned to submit, not two, but three iPhone models in this generation, and, if so, what prevented the company to implement his plan.

Thus, we have all of the same two models: 4.7-inch iPhone 7 and 5.5-inch iPhone 7 Plus.

Design of smart phones has remained virtually unchanged, although Tim Cook on stage asserted the opposite: aluminum body with rounded the lateral edges and corners, as well as the glass front panel with a single button «Home», combined with fingerprint scanner Touch ID. Changes were exactly three elements.

Firstly, the antenna on the back cover strip slightly modified and now they are less conspicuous. Second, I am still here protruding above the body of the camera module. Instead, the iPhone's camera lens 7 become larger, and the iPhone 7 Plus there was a dual camera with lenses of different sizes, which occupies even more space at the back of the smartphone.

Third, the new iPhone lost 3.5 mm jack for headphones. His place was taken by symmetrical holes are on the right side of the Lightning connector. To connect older headphones require an adapter, which is present in the package of new Apple smartphone. There you will find buyers and updated EarPods headphones connector with Lightning. Third-party manufacturers are already preparing their own versions of the headphones.

It is noteworthy that the new Apple smart phones have become twice as loud and were able to reproduce stereo sound. One speaker located on usual place below, and the second earpiece acts, capable of delivering a much louder sound than before.

In addition to these differences, seemingly iPhone 7 and iPhone 7 Plus can be identified by a new body color options. Now five of them: Silver, Gold, Rose Gold, as well as two new ones, who came to replace the Space Gray, - Black and Jet Black. The latter is an aluminum and is particularly unusual polished to a mirror finish on background not only predecessors, but similar models with different body color, will retain the same invoice.

The rumors did not lie: the button "Home", combined with the Touch ID, is no longer physical. Using a vibrating mechanism Taptic Engine, Apple was able to create the effect of pressing physical keys in a real lack thereof - in the new MacBook. Available buttons remain the same.

New iPhone 7 and iPhone 7 Plus has finally become protected against water and dust to IP67 standard. In other words, spray and dip into the water to a small depth smartphone no longer frightening.

Now that it is impossible to determine at a glance: the characteristics and improvements to the hardware of the iPhone 7 and iPhone 7 Plus. Let's start with the entry-level camera. The front camera has a 7-megapixel digital camera module, the main camera is still equipped with a 12-megapixel sensor. Although on paper the improvements are not visible, they are actually more than serious. So, in the iPhone 7 appeared optical stabilization, which was previously the prerogative of the older model. The new sensor has become 60% faster and 30% more energy efficient.

With the iPhone 7 Plus Apple went even further: here the first time for the company devices has been used camera with two 12-megapixel sensors. A key feature of this system of two chambers is that one of them provides optical stabilization and more a wide viewing angle, and the second is responsible for the complete optical zoom variable at the time of shooting from the application interface "Camera". Apple promises a fourfold improvement in the quality of shooting. For example, iPhone 7 Plus will beautifully blur the background, leaving the focus of only the desired part of the picture, with all this going to happen in real time.

And the iPhone 7 and iPhone 7 Plus got a new outbreak: now it does not consist of two LEDs and four, providing the best image quality in low light. Has undergone a change and image processing algorithm, made on new smartphones. The quality of the photos is to make the next big step forward, even on low-end model.

Inside the two new models of iPhone to place a new 64-bit 4-core A10 Fusion. He is 40% faster A9 processor of the previous generation iPhone and is 120 times more powerful than the chip from the original smartphone that launched the line. Inside the integrated special chip that optimizes performance for energy savings.

The iPhone 7 and iPhone 7 Plus installed 2GB of RAM and a new graphics chip. Last possible to increase graphics performance by 50%. Apple has once again stressed that the performance of the smartphone is now sufficient to provide the level of graphics console and run "heavy" software from PCs.

Apple changed the policy in the field of built-in memory: now the minimum amount is 32 GB, the next stage - 128 GB and 256 GB.

The new smartphone has changed and the capacity of the batteries. Apple traditionally does not share exact numbers, but relative performance time battery life significantly increased. The iPhone 7 will work on average two hours longer than the iPhone 6. In the case of the older models of the difference will be one hour.

The new iPhone will have updated compatible cases, including those with built-in battery and docking station.

iPhone 7 will cost 56 990, 65 990 and 74 990 pybley for models with 32GB, 128GB and 256GB respectively. When buying iPhone 7 Plus to these prices must be added another 11 000 rubles. The model in color Jet Black will be available with memory of 128 GB and 256 GB. Sales in the countries of the so-called first wave will begin next Friday, 16 September. Pre-orders will open on 9 September. In Russia, sales will start on September 23.

Available along with the iPhone 7 and iPhone 7 Plus will remain iPhone SE, as well as the iPhone and the iPhone 6s 6s Plus 16 GB and 64 GB at discount prices.

AirPods. Revolutionary and wireless EarPods

Against the backdrop of the refusal by a 3.5-millimeter jack Apple not only added to the adapter kit and replaced the headphone connector, but also introduced a completely new accessory - a wireless headset AirPods.

AirPods literally filled to capacity with innovative solutions and promises to be a real revolution among wireless headphones. For sound quality and operation of all systems that are integrated into AirPods, responds chip Apple W1. He coordinates the work of the two optical sensors, two accelerometers, microphone and antenna. Headphones automatically activated when they are in the ears. Also, the optical sensor allows you to call of Siri, to answer the call or call someone, adjust the volume and control playback. All interaction with AirPods constructed through Siri.

On a single charge headphones work up to five hours. In this 15-minute charge will last for three additional hours of music playback. Together with headphones users get cover for their carrying and charging. Case can also be described as "clever." One of its opening enough to iPhone, Apple Watch or any other Apple device AirPods noticed and invited to join them. Recharged in a case, the headphones are able to work up to 24 hours. Charge can cover himself by Lightning cable.

Price AirPods will be 159 dollars, and they go on sale in October.

iOS 10. New lock screen, widgets, long-awaited, social iMessage

Apple today also announced the update of the mobile operating system iOS 10. After a three-month phase of beta testing, developers and users involved in testing the new version of the system, now have access to the update version Golden Master. This version is no different from the iOS 10 updates that will be made available for download to anyone wishing to September 13, a few days before the start of sales of iPhone 7 and iPhone 7 Plus.

Learn more about all the innovations iOS 10 you can read in our detailed review, which will be released simultaneously with the release of the operating system upgrade.

watchOS 3. total optimization

Update watchOS 3 brought several serious innovation, and little has changed of interaction scenarios with intelligent Apple clock.

First of all, attention is drawn to the new dials. Now, in a couple of Mickey Mouse appeared an option "for girls" with Minnie Mouse, which you can change the color of the dress. the dial has been added to the detailed tracking of user activity, as well as a simple clock that displays the analog hands and a digital clock. The dial, you can add new extensions to the standard applications, including training, music and messages.

Apple has added the ability to quickly change the dials on the watch easy flipping on the main screen. If you need to change the parameters of the submission, or add an expansion, then this, as before, you need to press a little harder on the screen. However, the last step is no longer required to perform on the clock full of dials and tuning is now available on the iPhone.

Optimization watchOS 3, as well as more powerful stuffing Apple Watch 2 significantly reduced the time to launch applications. Now a little longer the app is launched for the first time only after the restart hours, then it remains in the memory and in the background update data, to always be ready for instantaneous launch.

In connection with this change and the assignment of the side button, which opens a list of previously selected contacts. Now it is a dock for recently used and enshrined it in the application. This feature is sure to be more popular than the beginning of a dialogue with one of your contacts.

Now, swipe up from the bottom opens redesigned in the style of iOS "Control Point", where available fast clock settings. Access to the functions of the other apps here no more. This is partly offset by a new dock.

In terms of sports and health in watchOS 3 also lacks improvements. You can compete with other users in performing different activities purposes. Breathe there was an app that teaches correct breathing exercises.

Finally, all or nearly all the new features available iMessage users and Apple Watch. More details about them can be read in the review of iOS 10, and we will highlight the most important: the existence of the possibility of entering text. Hours convert handwriting in the letters, words and sentences. Apple promises that the entry system will work "perfectly".

WatchOS Release 3 will be held on 13 September. On this day, do not forget to go to the Apple Watch app on iPhone and update software wearable.

Special mention deserves the announcement of Pokemon GO for Apple Watch. A real hit this summer and will now be available on Apple's smart watch with some restrictions. Watches help fulfill the objectives by the number of kilometers traveled, to accelerate the process of the game. Catch Pokemon still need to use the iPhone. In addition, the clock embedded geographic reference for pokestopov at known locations. Also, the clock will be displayed all the notifications related to the game, and detailed player statistics. Release Pokemon GO for Apple Watch will be available before the end of the year.

Apple Watch 2. The former design, ceramics and new hardware

Original Apple Watch were presented 18 months ago. During the sales of Apple device is raised to the second position among the manufacturers hours of profits from sales. In addition, Apple Watch - is the most popular smart-watch in the world.

Apple Watch are called second-generation Series 2 and began a thorough work on the bugs, which was held by Apple's, given the experience of the creation of the original model. Wearable design is unchanged, which helped to keep the support of all existing straps and bracelets for them. Hours will receive full protection against water, allowing them to dive to a depth of 50 meters.

Apple Watch Series 2 will be available with new housing material - ceramics. The clock in the case of ceramic, relating to the lineup Edition, will be white. Their price is 115 990 or 119 990 rubles depending on the size of the clock. Also, with the new generation of smart watches will go on sale additional straps from Hermes.

Lasting changes are hidden inside. So, Apple Watch Series 2 have now become much more independent of your iPhone. With built-in GPS module wrist gadget keeps track of the user's location without a smartphone nearby, allowing you to more accurately count steps and distance, to take better account burnt during calorie workouts. Upon completion of the training map with your route will be displayed in the application of "active" on the iPhone.

Smart watch from Apple and have never been champions regarding battery life, although they lacked a full day of use. The Apple Watch Series 2 is improved with increased battery capacity, and now the gadget will last approximately 30% longer.

The Apple Watch Series 2 set a new, more powerful, 2-core system on a chip, called S2, and two times more powerful graphics chip. Through them watchOS and 3, the device is much faster runs applications and switches between them. The reaction to user input is now instantaneous. display has been improved: it has doubled the maximum brightness.

The main focus of Apple to make the clock function for athletes and people who look after their health. In confirmation of these words, Apple Watch Series 2 got some new sensors that help to analyze the physical condition of the owner. Also watch received new training regimes associated with swimming.

Finally, Apple announced a special version of Apple Watch Nike +, created in collaboration with the manufacturer of sporting goods. Externally, it is a common sports version of Apple Watch Series 2 in the case of the Space Black or Silver color aluminum. The differences lie in the special silicone strap with large perforations, as well as software from Nike + Run Club. Thus, the emphasis in the positioning of the model is done on people who are fond of jogging. In the sale of this modification will arrive in October.

Apple Watch Series 2 was estimated at 33,990 rubles for sports model. The same number will be a special version of Apple Watch Nike +. Original Apple Watch not to retire. Instead, they will receive 1 Series prefix in the title, system on a chip and S2 will be sold for 24 990 rubles.

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Such was the September presentation of Apple. Despite the numerous leaks, the company still managed to surprise, showing a decent number of innovations and improvements of the foods.