As OPPO conquering the market: from the thinnest smartphone to collaboration with Marvel

OPPO - a Chinese manufacturer of smartphones, which are more than 250 million people around the world.

The company is includedSmartphone Rankings Shaken Up Once Again as Huawei Surpasses Apple, Moving into Second Position While Overall Market Declined 1.8% in Q2 2018, According to IDC in five of the world's largest manufacturers of smartphones according to IDC, and isCHINA DIGITALTop 10 Most Popular Smartphone Brands and Models in China (Summer 2018) the second most popular brand on the Chinese version of What's on Weibo. In 2018 she went to Italy, the markets of France, Spain and the Netherlands, and now OPPO smartphones sold in more than 40 countries.

The thinnest smartphone in the world

In 2019 flagship smartphones do not differ in dimensions: the market won PHABLET - hefty devices full hand. But it was the beginning of the 2010s it is different: smartphone makers have tried to do as much as possible Soup miniature.

OPPO has written himself into the history of this race at least twice. In 2012 the company released the Finder - a smartphone with a claim to the title of leader and record body thickness of 6.65 millimeters. Two years later came OPPO R5 model - has a thickness of 4.9 millimeters. Both smartphones are the thinnest at the time of withdrawal.

Selfifon with byutifikatsiey

It is difficult to imagine this, but in the early 2010s, not all smartphones have front camera. And if there were, it could not boast of more than a few megapixels resolution: These sensors are designed for video, not for pictures. To take pictures of themselves, it was necessary to deploy the device and try to get a finger on the button of shooting blindly.

OPPO has become one of the first companies, which anticipated the popularity selfie and made a bid for the work of the front camera.

Model OPPO Ulike 2, released in 2012, quickly dubbed selfifonom. Firstly, the resolution was frontalki 5MP. Secondly, the OPPO one of the first to experiment with byutifikatsiey - software algorithms that make the skin a little whiter and straighter, eyes more expressive and brighter lips. Now these algorithms work in most smartphones.

shell ColorOS

Shell or fork - is a software add-on operating system. If the manufacturer wants to provide smartphone recognizable interface or add a couple of unique features, without it can not do.

In 2013, OPPO has introduced ColorOS - shell, which became one of the company's business cards.

This is one of those forks on Android, which is clear and logical works. The shell supports customizable gestures and application widgets, and the latest versions optimizes system operation to save battery and memory.

The latest versions of ColorOS designed specifically for devices with frameless screens and include navigational gestures to work with smartphones without buttons.

50-megapixel snapshots

A key indicator of any camera - resolution. Conducted in the specification when choosing a smartphone is not: a large number of megapixels does not guarantee an excellent image quality. Here the important area of ​​the matrix, in which smartphones can not possibly compete with serious cameras: interfere modest size. But to achieve a high-resolution frame is still possible.

In 2013, OPPO has released Find 7 - camera phone, which removes with a resolution of 50 megapixels. The matrix size is not increased, and high-resolution images obtained by combining multiple images taken at the basic 13-megapixel camera.

Own Fast Charge Technology

Smartphone makers may compete in any number of batteries volume of their devices, but above the limit capacity lithium-ion batteries do not jump - hold on the active use of even the most long-lasting models day and a half.

Therefore, the question of autonomy decided to go anyway and concentrate on charging acceleration. So did the OPPO, and not began to use the development of other companies, and its patented - VOOC.

The technology is based on simultaneous charging of cells, which are divided battery. This approach protects the device from overheating and prolongs the service life of the smartphone.

In some models OPPO uses SuperVOOC technology - with her smart phone is charged up to 40% in 10 minutes. A charging power is 50 W, it is implemented in the models OPPO RX17 Pro and OPPO Find X.

For this we need a special charging adapter with high power and special cables - all goes out of the box device.

Origin smartphone with motorized rotating cam

If the manufacturer says about the excellent camera, as a rule, he is referring to the main. Front usually much inferior to them in resolution and light-gathering power.

In 2014, the OPPO decided to abandon frontalki all and bet on the first smartphone with a motorized rotating camera OPPO N3.

For selfie here meets a 16-megapixel rear camera that rotates the user "face" by pressing a button. New smartphones with similar mechanisms can still be found in the market.

record increase

Zoom - a headache from all manufacturers camera sensors for smartphones. Optics telephoto simply physically impossible to fit into a small device the camera module. On most smartphones is solved programmatically frame circumcision.

OPPO find another solution, and in 2017 introduced the technology of a 5-fold increase, and in 2019 - 10 times. The new flagship of the company's Reno 10x Zoom Edition for increasing respond immediately three lenses with different focal lengths.

Maximum frameless

Waiver of all the excess on the front panel is not an experiment, but the rule of etiquette.

The front panel of the new flagship OPPO no notches or holes. The company is experimenting with withdrawable modules with sensors and cameras eyes.

In 2018 the company achieved record levels frameless, releasing slider OPPO Find X with a ratio of screen area to the front panel of 93.8% of the area. And in 2019 showed smartphones OPPO Reno series with a tapered extension module front camera.

Marvel's Avengers Limited Edition and other collaboration

In 2017 he released a branded OPPO OPPO Model R11 for the club "Barcelona" fans.

And one of the versions of the OPPO Find X with Super VOOC fast charging technology was released in the design of Lamborghini sports cars.

The last of these collaborations - OPPO and Marvel. Timed to coincide with the premiere of the latest "Avengers» OPPO F11 Pro is not only a themed rear panel, but also to cover the shield of Captain America in the kit.

In addition, OPPO cooperates with the game PUBG and is a partner of the matches of Wimbledon and shows Victoria's Secret.

What's next

The latest development - series smartphones Reno. At the moment, it announced the launch of two models: Reno and Reno 10x Zoom. They are different screen sizes (6.4 and 6.6 inches), the memory capacity (GB 6 and 8), a set of chambers (two against three) and presence of increasing functions: Reno 10x Zoom module includes three lens for shooting 10x zoom.

Smartphones running ColorOS 6.0 and equipped with cutting-edge Qualcomm Snapdragon processor 855. Since May 10 is available for pre-order.

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