Who and why you need Internet acquiring

The term "acquiring" comes from the English verb to acquire - «to acquire, receive." In the language of finance so-called ability to accept payments with bank cards.

According toRussians are increasing card payments Central Bank of Russia, for every inhabitant of the country now accounts for almost two payment cards. A number of electronic transactions in the retail industry has reached 56%. In fact, we are faced with acquiring at every step: from buying bread to pay tickets.

What is the Internet acquiring

For a classic trade acquiring necessary payment terminal (POS), which reads information from a magnetic tape on a plastic card. Mobile acquiring, or receiving payments using a smart phone, through a mini-terminal (mPOS).

Internet Acquiring - is the ability to accept payment directly in the online shop, without any additional equipment. All you need - a stable connection to the web interface and payment. The buyer should not go anywhere. And even carry card Optional: it is enough to know its details.

But for the convenience comes at a price. Commission under the Internet calculations can be 2-3 times higher than when you pay through the terminals. Unmerciful rates due to the need to maintain round the clock web interface and secure online payments.

What are the benefits of Internet acquiring

The online calculation interest and the seller and the buyer.

Benefits for the buyer

• Make purchases at any time of the day or night, without leaving your computer.
• The whole process takes a few clicks and takes just minutes.
• Excluded the risk that the cashier will not surrender or you cheated.

Pros for Seller

• Increased sales volume - including the expense of room service and spontaneous purchases. Almost 40% of the money customers spend online storesThe State of Impulse Buying Persona - Statistics and Trends impulsively.
• There is no need to pay for services of the collector.
• Excluded the risk that you palm off counterfeit banknotes.

How does the Internet acquiring

The process involves several parties:

• The card holder (buyer).
• Shop Online.
• International payment systems (Visa, MasterCard, American Express).
• The issuing bank that issued the customer's plastic card.
• Acquiring bank, which opened the bank account of the seller.
• Processing center - a transaction processing system for credit cards. Essentially an intermediary between other participants.

Without going into technical details, the procedure looks like this:

• Having defined the shopping, online shop customer chooses a payment option card.
• Is redirected to a secure page where the customer enters payment information.
• The issuing bank checks whether the card is active, whether the funds in the account, whether the operation is allowed in the country and more is sufficient.
• If the test is successful, the online store places an order. A buyer will be notified that the goods have been paid.
• The issuing bank blocks (but do not write off) the required amount to the client's account.
• The acquiring bank receives the transaction information and generates a clearing files - special electronic documents for cashless payments.
• Only after receiving the file clearing the issuing bank transfers the funds to the bank-acquirer, and that, in turn, translates them to the account of the seller.

Although mutual settlements between banks can take several days for the buyer, everything happens in a matter of seconds.

How to connect Internet acquiring

In the Russian Federation for online settlement services provided by the commercial banks and payment services that decorated as a non-bank credit organizations (NGOs), and bear the same responsibility to the client, and that the banks.

1. Connecting through a bank

To conduct online card payments, the bank must have a special license and a processing center (or a third party). Acquiring banks deal directly with customers, and therefore the tariffs for the services will be somewhat lower. But as a rule, solid financial structure often denied cooperation small clientsThey value their reputation, prefer large organizations and try not to get involved with an online business, the legality of which has the slightest doubt.

2. Connecting through the payment service

Paying service, or aggregator, working with several banks and e-wallets at the same time. Typically, rates for such providers just above. But they are more loyal to the small business, provides flexible, round the clock technical support and a wide variety of payment systems.

What you need to consider when choosing a service provider

No matter with whom you prefer to deal with - Bank or aggregator. The criteria for the choice of a particular supplier would be the same.

1. The size of the transactions committee

For every translation service provider charges a fee that depends on the turnover and scope of the online store, payment method, participation in partner programs and many other factors. The price will be lower if the bank has its own processing center, and he does not need to buy this service from the company.

Before connecting acquiring find out how much and for what you will be charged. But in any case, low cost should not be the main criterion for selection.

2. The speed and ease of connection

What documents need to collect a package? How many more will have to issue securities? In what terms is considered an application? And when it comes to the bank, if necessary to open it in the bank account? As a rule, payment services require less paperwork and are ready to connect to the service in a shorter time.

3. Ready availability of technical solutions

Agree about the service - is one thing. And to make it work, you need to integrate the form of payments on the site. Well, if the provider offers a turnkey solution. Otherwise you will have to hire a developer and incur additional costs.

4. The number of payment methods

The more payment systems provider supports, the better. Banks often limited to card-calculations, leaving behind electronic money ( "Yandex. Money », Webmoney, QIWI) and mobile payments (Google Pay, Samsung Pay, Apple Pay). If you work closely with foreigners, it is important that your service provider received foreign bank cards.

5. Term funds are credited to the bank account

From the moment of purchase until receipt of money on the account of the seller can take 3, 4 or even 5 days. It is better to clarify this point in advance. The faster funds become available, the better. Banks in this matter are often ahead of the aggregators, deposit money within days.

6. quality technical support

For online retailers is critical that aid could be obtained quickly and at any time of the day. Therefore, 24/7 access to specialists - an important criterion when choosing a provider. Advance test how responsive technical support calls and handling.

7. Fight against fraud

Make sure that your prospective provider supports all of these security technologies card payment fraud:

• PCI DSS (Payment Card Industry Data Security Standard) - a standard adopted by international payment systems Visa, MasterCard, American Express, Discovery, JSB. The organization, which is engaged in Internet acquiring services should be certified for compliance with PCI DSS.
• SSL (Secure Sockets Layer) - encryption protocol that ensures secure data transfer on the Internet.
• 3D Secure - protect the card payment protocol developed by the VISA system.

Each service provider may have their own additional antifraud systems (from English anti-fraud - «the fight against fraud"). These services automatically check and monitor every transaction, whether in payment of something suspicious.

8. The presence of additional facilities and services

They can significantly make life easier for both the seller and the buyer. It is useful if your ISP provides the following additional features:

• Payment in one click. This means that the system remembers the details of the cards of regular customers, allowing them to quickly make a purchase. The less time a customer spends on execution of the order, the greater the likelihood that he will not have time to change his mind.
• Invoicing. The buyer receives the invoice by e-mail, SMS or chat.
• Holdirovanie (blocking of funds for the account of the buyer). If the money has already been done at the expense of an online store, and the right thing did not have in stock, a refund will take a lot of time. This means that the customer will be dissatisfied. holdirovaniya feature is extremely useful if you need to check product availability. You can instantly get the money back and keep customer loyalty.
• Multicurrency payments. The buyer can pay for the purchase in the currency convenient for him and save on conversion.
• Recurrent payments. New transactions are created automatically based on information on the previous customer's payment.