AdBlock Plus now blocks advertising to sell its own

AdBlock Plus is positioned as a blocker of advertising, but the latest initiative of the service - sale of the ad itself - puts this good initiative for users under the big question.

AdBlock Plus in recent weeks at the hearing, particularly through Anti-Facebook. The social network is looking for workarounds to bypassing the blocker, show users ads. AdBlock Plus quickly responds to the slightest movement and Facebook puts new obstacles for advertisers. However, the latest initiative of the service calls into question all the previous good undertakings.

Breathe deeply, because the next few sentences you're surprised. So, AdBlock Plus is launching a platform where it will sell advertising. It will be shown instead of the service users of banners blocked by AdBlock Plus. In other words, you are blocking one ad to see the other, acceptable service itself.

Marketplace for the sale of advertising has become a continuation of the initiative entitled "Permissible advertising '. These banners are whitelisted blocker and visible to users even during hard AdBlock Plus. Thus, the service will take money from advertisers and decide for themselves what should users see and what is not. Funds received from the sale of advertising, will be allocated to the further development of the project, but whether such a need protection from advertising, which is rather an alternative version of her?

It turns out that the use of AdBlock not only deprives the additional advertising media sites visited by the user, but also sponsors an alternative source of advertising which, in the opinion of the service, is the lesser of the two angry. How this decision will affect the future of service - time will tell, but for now it is predicted that he will receive a 6% return on the advertising market on the Internet.