What is TikTok
TikTok - growing social network in which users post short videos. As a rule, we are talking about a vertically oriented videos, comedy sketches, dances lasting for 15 seconds. Entries, which, in fact, nothing important is happening, gaining millions of views. Unlike Instagram, here you need not be glamorous, have a six-pack media to the masses ancient wisdom, accompanying her images of naked priests to become popular.
Application audience is growing rapidly. In the second quarter of 2019 it has been spared by the number of downloadsSensor Tower's Store Intelligence Data Digest for 2Q19 Instagram, and YouTube. In Russia, monthly TikTok comesTelegram channel «O digital» 8 million people.
TikTok core audience - teenagers. According TechSrunchWhat VidCon means for the future of social media platforms, The application's popularity among young people will only increase. But now to come and people of other ages. For example, in the number of popular bloggers - Russian pensioner
Pensioner from Smolensk became a star TikTok and YouTube.But, like any social network, TikTok not only a means of entertainment, but also a potential site for earnings.
Find out more📱
- What is TikTok and why everyone goes crazy over it
On what can earn tiktoker
On advertising brands
Remember how it was with Instagram: as soon as the account is picking up a few thousand subscribers, information about himself appears "Concerning cooperation in the Direct». Indeed, advertising communication in the social networks occur at different levels. Top bloggers are sellingSell post in Instagram, buy an apartment - how much it costs to advertise on Shnurova page? Fasting for a few million, not very popular - just work for food or gifts in exchange for a review. In the end, Instagram has become a huge advertising platform, which promoted the quality of the product remains on the account owner's conscience and manufacturers.
The TikTok from blogger will not work to produce advertising directly. More precisely, he can do so, but often reduce coverages moderators such rollers or simply delete them. To avoid this, the commercial video needs to be coordinated with the TikTok. It is not easy, so bloggers prefer to communicate with the social network through the authorized advertising agencies. In most TikTok is only welcome.
Ivan Krapivin
PR-director Kokoc Group and owner of TikTok-account 55 thousand subscribers.
Company ByteDance, which owns the platform, has long provided a certain freedom brands. It was possible to choose bloggers agree on integration, launch branded hashtags and Challenge.
But as soon as the audience has grown into a huge segment of solvency, the company has put forward a rather strict requirements for advertisers and agencies. Appeared formats like pop-up banner at the entrance to the application, commercials when viewing content and hashtag shallenge - trends in which bloggers shoot their video.
Telegram-channel "Merciless PR man" managed to find regulations Russian bloggers for working with native ads. Among other things, it contains the following requirements:
- About native ads need to warn seven days.
- Unauthorized promochellendzhi should not be published. Those who do not make a profit, are allowed.
- Cooperation with the agency desirable.
With regard to the promotion of tools, everything here is pretty standard.
Sergey Grim
Commercial Lava Media Director.
The blogger, who works on the site and having TikTok more coverageCan count on monetizatsiiyu their content through a fairly standard for influence-marketing tools:
- Product placement (hidden advertising integrated into the video) in the content authors.
- Viral video authors sponsored by the brand.
- Support Challenge launched brands.
- Support for hashtags running brands.
These lines we now buy for their clients. The work comes mainly from the already popular authors: with them a good chance to build a forecast to reach, to calculate the CPV (board size per visitor).
But talk about comparable earnings Instagram is not necessary. Income blogger for advertising in TikTok, is generally limited to a few thousand, and the companies' interest in it remains moderate.
Sergey Grim
A barrier that does not allow to go more brands to TikTok authors - the lack of demographic statistics, which negates the targeted campaigns through the bloggers site. Now advertising authors TikTok - it ohvatnye campaign aimed at recognition of the advertiser.
Ivan Krapivin
I started a blog and within four months of testing various types of content, from the beauty of traveling to play videos, produced to your shame, and the risk specifically for TikTok. Now my account 55 thousand subscribers and 2.6 million likes. There are dozens of video screenings of over a million and one leader of the 13 million records. How many times during all this time, advertisers appeal to me? Approximately zero.
TikTok - is not Instagram, where efficiency is measured by placing the number of views, comments and huskies. By themselves, these indicators TikTok mean nothing. Portrait audience and behavior patterns are unlike other networks. This user has not lomanotsya in shops after watching millions of videos. brand awareness does not grow in proportion to the Laika. While in TikTok Like one equals one Husky.
But there is good news: integration TikTok much cheaper than other networks. In dozens of times cheaper than the same Instagram. Moreover, these bloggers are at least recognizable, no less creative and definitely much more daring than inflyuensery (Popular authors, who are capable of forming the auditor's opinion) of Instagram. They are not spoiled by the money, do not turn up his nose at the advertisers are willing to make a copy and perezalivat their creatives.
On the advertising of other bloggers
Cooperate with the brands is not easy, but you can advertise colleagues. TikTok opportunities allow you to record duets - Collaboration with other bloggers, reactions to someone else's video, post links on other tiktokerov.
Despite the fact that huskies and views in this social network is not yet as easy to monetize, people still tend to popularity and are willing to pay for it. Especially tiktokery that, as mentioned earlier, high fees are not spoiled.
On redirecting traffic to other sites
With the help of video TikTok audience can be redirected to Instagram or YouTube-channel, where the views will already be monetized simple and direct way. This method is suitable for the popular bloggers on other platforms as a way to attract new (usually younger) subscribers. But beginners inflyuenseram he will do.
Ivan Krapivin
TikTok known for wide coverage of movies, even if you are not a top blogger. Herein lies the main attraction of the platform. Inflyuensera can start life with a clean slate, and at least on this platform to overtake professional esememschikov and infotsygan.
Why it is necessary to have an account in TikTok now
The social network continues to grow rapidly. Now the coverage and subscribers dial is easy, but the situation may change.
So was the case with Instagram: in ancient times gain thousands of subscribers could, occasionally placing food photography, cats and legs against the sea. Now hardened bloggers have entire teams for content production. There are expensive courses to promote themselves in Instagram.
the entry threshold in TikTok while low. User show strangers rollers are not of the subscriptions. Blogger enough to use internal social network tools to create content is demanded. And the ability to be at the desired hashtag at the right time is more important than thought-out content strategy. Perhaps it will not always.
So, if you are considering to make a TikTok, unroll your account now.
Price: Free
Price: Free
Have you tried to make a TikTok? Share your experience in the comments.
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