Before and after: As the book has helped me to decide to change profession and go to study at Berkeley
Motivation Books / / December 19, 2019
BEFORE
Almost three years ago (when I was 28) I worked as a copywriter in the "Yandex" and really wanted to be a marketer. I read a lot about marketing, but it is difficult to make in the old company you started to be taken seriously in a new profession.
I was thinking to go to the second degree - in marketing, but she could not decide. I do not believe in zaochku, to study full-time - too expensive in terms of lost revenue (non-receipt of salary). It was the evening department. But by the time I already had a family and a child of three - did not want to take away from him the evening for many years.
Time passed - nothing happened.
BOOK
I do not remember how I bought a book by Oleg Tinkoff "I like everything." But I remember that I read it avidly in electronic form in two three-hour trip, and then very surprised at the store when she saw what she tolstennaya. :)
Heart beat on one paragraph - I learned that Oleg months studied marketing at Berkeley. Intensive marketing professors at the University of California - sounded very cool:
I spent two and a half years unlearn at the Mining Institute and six months in Berkeley - these two can not even compare models of learning. I officially declare that the Russian educational institutions - a kindergarten. This is cheating and cribs. About anything. In America, there is a serious job. Plowing. Speaking in Russian, I just... I zae. There's a very difficult test, I gave them barely, at C grade, and proud that I have hanging in the office of the diploma. And most importantly, I'm like a sponge absorbing everything and was well prepared for his next breakthrough - the beer business. After Berkeley knew exactly what, how and why.
AFTER
We were driving on the highway at night, my husband fell asleep at the wheel, I was reading in the back seat. The stomach sucked when I allowed myself to admit this idea in principle - to go to study marketing in the States. At first it seems too bold idea when you have a three year old, you live in an apartment and saving nearly enough for a minimum deposit for a mortgage in the suburbs. But the history of Tinkoff is just about "like all" - she infected me with a sense of endless possibilities, and I'm here also expressed her idea to her husband, who immediately stopped to nod and it seems that was not against that I have brought Help.
At first I found the University of California at Berkeley ratings in the field. Helped another great non-fiction book, the truth of the old edition.
Berkeley fit my parameters - fast from the best professors and the beautiful logo on the diploma. )
Besides San Francisco near Silicon Valley and California's famous beaches.
Further, there was a question of price - initially $ 19,500 seemed a huge amount. As I learned to study the best prices in the universities of Moscow and is multiplied by three years, Sum did not seem so huge. More precisely, these two amounts are identical. The difference is that in the Moscow high school diploma from me would be separated for three years of study in the evenings and at Berkeley - a few months, "plowing" day and night.
I chose a four-month course, which included the following subjects:
What followed was a long application process, TOEFL and several FedEx (s). And eight months later I study marketing in California.
I studied with co-author David Aaker Strategy, at the former head of the Colgate-Palmolive Far East Division, consultant at British Airways, a former professor at Stanford and many teachers with no less steep track list. Some taught rather unusual methods. =)
The contingent of students is very diverse, 90% - "like all" from different countries. Some have sold apartments, cars, to be here. For other companies pay, for the third - the parents.
Unfortunately, Russian among us was extremely small. My friends who easily found 20 thousand. dollars to upgrade the car, very surprised how I could find the same amount of money on education. Official statistics of the participants of my country programs of the world:
Having done all this way and spent all his savings, I could not afford to study in the triple (I still do not Tinkoff), though sometimes want to sleep. In the photo - a Chinese student sleeping on the desk during the lunch break, the poor fellow.
I do not consider that assessment - this is important. Much more important - communication with spices, case studies, links and ideas made by a pencil. But to clear my conscience, I did everything to get all the «A». The more so because it was exciting. As far as I know, in my group there were only two who did it, - I and the Japanese Yohei. He had a couple of minuses less so on a final note speech he had to :)
Transcript of my assessments - column GRADE.
TOTAL
Probably, if not a book I would still working as a copywriter at Yandex. The book is not just gave me an idea exactly where to go to learn, but "pushed" me from a "mother" to hoarding mortgages for years working on their homes warm place (in Yandex really warm - in all senses of the word).
For two years, I - marketing in the "Mann, Ivanov and Ferber" and unrealistic happy doing this job. Although, according to recent estimates, the money spent is still repulsed. But it is not important. I got a job in publishing it because books are changing people's lives. I do not expect the books of business ideas for a million dollars, but I know that they sharpen my mind and every time I become capable of more. It is important that you after the book was. Change is invaluable. :)
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If you have a history of useful books that changed your life, send them to the publisher on a mail [email protected]. Do not forget to dilute the text photographic evidence of your achievements. The most interesting stories will be published on Layfhakere under the heading "before and after". In early summer, three stories, scored the highest number of views will receive the glory and the people's five business books from the publishing house "Mann, Ivanov and Ferber" - to choose the winners.