How to apply the funnel method for the realization of their ideas
Motivation / / December 19, 2019
Those who work in sales, this technique is familiar. Sales for this is even quite natural reflex, which, no doubt, useful in daily practice and take a lot of professionals on board. I hasten to please, if you have the latest classing themselves do not take the time, the knowledge of some features and principles of this most of the funnel, which will be discussed, can greatly contribute to the disclosure of your potential.
So, let's begin. Imagine an inverted pyramid, in the widest part of which was made available to your ideas and hard work over them. However, now you do not believe in the success of their implementation. Remember his first interview in my life, meeting with clients, interviewed on camera, or public speaking. Surely not everything went smoothly.
It is important that all the interesting and living in your head ideas and opportunities fall into the funnel. At the same time our goal - to be in its lower narrow part. Ultimately, for us it will be an indicator of success.
Yes, always good when you have something to offer on the agenda. But, you see, the result must justify the effort. Use common sense: do not waste time discussing questionable ideas, carefully planned
interview with potential employees, avoid empty discussion and came to nothing lead meetings. Quantity does not always translate into quality. And remember the main thing: time - money.I am sure there are those who has no idea in your environment that should be there, at the bottom of the funnel. As a rule, they are easy to recognize: the regulars every core activities in pursuit of the rainbow prospects for they love to converse about the new features and brilliant ideas, implementation of which is not their inheritance. It often happens that the slightest mistake, admitted such a "party-goer" in the work, in the end turns into lost confidence in him. It is important to understand that there are no such people around you. As you know, a bad example is contagious, and therefore doubly dangerous.
Today we are talking about a specific problem: people often tend to confuse productivity employment, without giving due attention to the work on the result. In this case, the funnel method works simply will not. I happened to take part in briefings on major projects, collected the many potential investors at the same table. You'd be surprised, but most of these meetings came to nothing, because getting people together is easier said than done, so that they spoke the same language. Remember, what we learn from the legend of the Tower of Babel.
For me as a board member to put any production process to chance is akin to suicide. Not so long ago I was working with a successful investment company that seeks to strengthen its position in the market. One day was scheduled to meet with top leaders came to that I asked:
What are the three goals that contribute to success, we have set ourselves in the current quarter?
We have started discussions, and soon an understanding has been reached, and the goals - defined and written on the board.
Ever since then, meeting at the next meeting project, we first discuss the progress of each of the three tasks and do not touch on other topics until you are sure that it is not standing still. I am sure other colleagues are guided by the same principle in an effort to always achieve tangible results of their work.
One day I was helping with the search for a candidate for the post of executive director of the investee company. Person suitable for this role, ought to have the character of a demanding and determined. As soon as the worthy contender got into my field of vision, I put all the current affairs and worked them until they got the contract signed for a job. What does this mean? That's right, perseverance not to take me. Perhaps the presence at me this quality has helped me to achieve success in their business. For the same reason, my colleagues are unlikely to be surprised, having received a letter from me in the late evening.
Of course, some things worthy of my attention, time passes by. But those that are interesting to me really - never.
Once upon a time I book into the hands of "Seven Highly Effective People Skills"Stephen Covey. After reading it, I learned the three basic rules to use to this day.
So, here they are:
- Always be one step ahead.
- Working on anything, be guided by the desired result.
- Remember your priorities.
As you can see, it's pretty simple. Act! Know where and which way you move. To prioritize. Do not waste time on minor things. Keep in mind that, no matter what you were busy, whether recruitment, finding customers or business partners, the funnel is only effective if you deal with tasks. Have in the house and be a sniper rifle - not the same thing.
I say this for one simple reason: we are sitting in meetings for months, losing time on the analysis of presentations and analysis all kinds of graphs of the dynamics of changes, listen to a lengthy discourse on the potential benefits of the merger of assets companies. What the hell is it all, if we still have not reached the signing of the contract?
Yes, the ability to identify new opportunities - a skill in itself valuable. Make these opportunities work for you - a different story.