How to come up with a business idea, or what prevents people start a business
His Work Motivation / / December 19, 2019
Many would like to have their own business, to realize the project of your dreams. But how to come up with a business idea? Few actually hesitant to try. The lion's share of projects as ever and remains in the minds, in the discussions at the kitchen tables and preliminary estimates. But among them certainly were and are very successful, original and interesting.
1. I'm afraid
Welcome to the club! All private entrepreneurs are afraid of something. There is no fearless heroes. The choice is simple: let the fear stop you - or you can use these fears as a "catalyst": that they are pushing you, kicks driven to success.
Indecision, uncertainty - bad allies in order to achieve the intended purpose. Fear, if it forward in the right direction, great fights with these qualities. Sounds strange, but true: intense fear + strong motivation to win all the little doubts and hesitations.
2. I have good relationships
Thanks to Facebook, Twitter and other social networks, anyone on the Internet can connect with those who need it, when you need not the Pope, of course. In fact, many famous people are surprisingly affordable in the network - perhaps this is one of the secrets of their success? Of course, they may ignore your message / email: but this is your fault, you're wrong it made. In any case, you have nothing to lose by turning to someone online, you are not banned in Google and will not come on nintendo nine to your entrance.
Try to start small, start out easy, without any psychological training. Internet - a giant pyramid, but there is no hard and vertical subordination.
Remember: the more powerful the man, the less he has time written answers. Write so that the man was easy and fun to read, so he was curious your problem or suggestion - and you'll be surprised how easily you can answer even the most famous people.
3. I'm late ...
Well, Steve Jobs is a little ahead of you. But even before he created the world's brands, to take even Xerox. And Zuckerberg was not the first social networks, but succeeded nevertheless. A successful business is not always based on an ingenious innovation.
Hundreds of thousands of people earn their bread and butter, supplementing and developing someone's already Implemented idea. There is no goal to become a pioneer. You just have to find a way to be better, cheaper, more convenient, faster and more interesting than the competition.
4. Yes me and no one will listen
What most people are happy to listen and perceive? The audience, so to speak, consumed with pleasure? Amazing, informative, funny, "mimimishnoe" shocking, provocative, frankly silly, sexy, piercingly sad... the list goes on.
All that is emotions and easy to digest. If you will not listen, the problem is not people, and in you. So you are filing your information interesting: there is nothing to discuss, nothing to complain about, not something to smile, etc. Add to your main post something that will hook people, stir - and you will see reaction. Even if it is negative, it is a hundred times better than no reaction at all.
5. I have no money
What it is to be an entrepreneur? To be able to make a profit at the lowest cost resources (money, time, etc.).
Remember once and for all, you will never have enough money. They are always, all my life not to be missed on the "ideal start-up." If your launch plan involves a lot more money than you have, change the plan, rather than save up for years to dream.
It is impossible, especially in our country, be sure to two hundred percent of its capital. But always, in any country, you can find an alternative option and adjust their actions just under the amount that is on the hands of the here and now.
6. I have no time
We're all on this planet the same amount of time every day. The question is how we dispose them.
Imagine that you are locked in an insulated chamber under the ground, with access air and a sufficient amount of food and water. What would you do all the time? Certainly would not be sitting in the online :) You'd dug, every free minute to dig a tunnel to the outside. Because it would be a major your life goal. So, the question is not in time, and a priority.
7. I do not have the necessary skills
This is just not a problem nowadays. Learn. Go for courses at universities, zaochku. Read books on the subject, read the article online. Arrange to work in someone's already formed a small business, study the "kitchen" from the inside. Finally, find someone who works in the field you are interested in and offer their services for free, in exchange for the training. The mass of options.
Knowledge and skills are not born, they are purchased.
You would think that this is all too hard? Not fair? Not interested? Well, then you really do not and will not be the right skills, then simply forget about their own business, and dreams all throw in the basket.
8. I can not think of anything worthwhile
Invent something brilliant, revolutionary indeed very difficult. It relies for the Nobel Prize and world fame.
Improve something that already exists - much easier and quite real.
Go outside and look around carefully, since the entrance. What about the there is no problem of inconvenience? But for every problem there is a solution. And this decision can become the idea for your business. As already stated above, the majority of companies, firms, corporations, LLC, IP, and other earns just that improves some finished product or service.
9. I can not risk it
No risk may not be deadly, if we are not talking about the crime or extreme sports. Any failure, the loss can be experienced. And in the end become more experienced, stronger and smarter for the next attempt. Any failure or something pays for itself, even if immaterial. And if you never even try, then in my old age you will only regret, looking back on his life: Ah, if I had only tried... This is the only risk, which really does not have It pays off.
10. I am a good strategist, but a poor performer
It is not true. The real reason is different: lazinessReluctance to engage in "dirty" work, or do you just think your idea up some mundane household moments, or fear for their self-esteem (what friends say?), or
Every successful businessman is ready, if necessary, roll up our sleeves and vpahivat yourself if you want to do business, and no one else. This, incidentally, is also one of the criteria for success. In order to do some of the work, you do not need top talent. Only need the discipline and desire.
11. I am a perfectionist, everything must be perfect
And why do you think that you do not get started to bring to perfection? Not sure, afraid afraid of criticism? This is not perfectionismAnd complexes. Did you look on the other side: try to perform each element of the plan, each segment of your best. Even if from the outside it does not give tangible results, for yourselves you will always be on top.
Make the most of, and do it well.
Do not be guided by the opinions of others, the only thing you should worry about - it is the opinion of clients on which you work. Make the first sale, will receive initial feedback - and work with them. Do not seek to cover the entire market, there is no way to everything at once. Work steps, but each step, even the smallest, try to succeed.
12. It's uncomfortable, I would be uncomfortable to live
If you do not like to do anything because it violates your principles, religious rules, soaked with childhood ethical standards, the answer is only one: do not do it. But if you do not like something just because you are knocked out of the rut, because it strange, unusual - you just self-delusion at the time when you need to deal with adaptation.
And self-deception does not go far: you will remain in his familiar, lived-in little world, and not forward will not move a step.
13. I do not know anyone who has understood and would appreciate my idea
Do not worry, your idea realized. We understand that it is bad. And then delve no longer makes sense. Cool idea, discovery, the thing can be described in one sentence. If no one, no one, including his best friend and his wife did not understand your ideas - so bad you have the idea.
Drop pride and vanity uyazvlonnoe not teshte romantic illusions such as "no one understands me, my mind is weak." This is a business, there is no romance. Your idea is not available to most? So, drop it and come up with another.
14. It's too hard
That's to make Around the World on a yacht alone - it is difficult. But to realize the project (or at least try to) - it is not difficult. Let's say you want to run marathon, Many years leading a sedentary lifestyle. Yes, this is impossible. But jogging or at least every day to do a morning jog in the yard - it's real. And it can bring you closer to the dream of the marathon.
Selecting a serious goal, keep strength and extensive training. Gradually, step by step. Make at least something to start with. Fix success and do something else in the same direction. And then another and another. The main thing - do not lose sight of its main goal, the top of the stairs.
15. If it does not work, I'll die of shame
You will not die. Of course, it will be unpleasant, hurt, hurt, but where does the shame? It is a shame not to give up the place to a pregnant woman or a pensioner the money stolen. And your business - it's not embarrassing. Yes, there are many people who are always happy stranger failures that sharp, wickedly joke over other attempts. But what do you care about them? These people tend to do nothing never tried to implement. So it opened: most readily gloat over those who do little what are wanting to assert themselves at the expense of others.
But there are other people. They will appreciate your efforts. They will respect your hard work will support you with a difficult moment, openly vykazhut sympathy. Why? Because they themselves passed through similar.
16. In our country it is impossible to establish the business
Everyone knows the difficulties faced by the domestic business, it will not spend too much time. But for some reason they still exist. And new ones continue to emerge. Open up new projects, online shopping, services, start-ups. So, it is still possible?
In conclusion, I want to give an example of teeny-tiny business in a small town. To some it may seem funny, but someone might find in it inspiration, motivation.
In our town there is a man who has always loved aquarium fish and other akvazhiteley. At some point, he began his offspring fish sell for familiar. Then I set up your site with useful articles. Then an online store with beautiful pictures and open contact with customers. Was the conclusion of the local breeding rare breeds, already adapted to the local water and other conditions.
He gives free tips and advice for beginners. His fish now stand have not a penny. Delivery is also paid (he delivers the goods themselves at the weekend, in his spare time). And what do you think? Now people buy it much more readily than in stores (which in our city also does not shine service and range).
I do not know, he has now the main job or it is fully passed on their fish. But I do know: I'd rather overpaid and buy him healthy, adapted fish with a bonus in the form of advice (and sometimes also a little gift) than going to a local store and get a dubious product without any recommendations.