From flea markets to AliExpress: how shopping was before and what has changed now!

1990: flea markets and fitting for curtain

January 29, 1992 Boris Yeltsin signed a decreePresidential Decree of 29.01.1992 N 65 (ed. from 16.05.1997) "Free Trade" "Free Trade." Thus began the era of private enterprise: now all citizens of the country could trade without special permits.

Because of delays in wages and layoffs many people had to retrain in the business. Item they went to China, Turkey or Poland and sold their trophies on many flea markets that have appeared throughout the country. The market has evolved even in the sports complex "Luzhniki", where in 1980 took place the closing ceremony of the Olympics. Flea market is closedThe market in "Luzhniki" is closed Only in 2011, two years laterMoscow closed Cherkizovsky market the famous "Cherkizon".

By today's standards range on the market was so-so, but for more in those days did not have to dream. But here it was possible to put the entire family from head to toe, with over a relatively sane prices. Dwelt on the market trade masters: you risk to come for the jacket, and go home with a shaggy sweater, as resourceful salesman convince you that it is not enough for you to be completely happy.

About shopping as a way to relieve stress out of the question: what there is relaxation, when the campaign for things turns into a real expedition. Fitting? Forget. Want to figure out how to sit jeans - welcome for the flimsy curtain in the back of the tent where the ground carefully cardboard bed.

2000s: shopping malls and holiday dinners at the food court

As the general welfare of the growth of trade has moved from the streets in major shopping centers. Initially, these centers were perceived solely as a museum: the money really is not, so it was like, see, and buy still have on the market.

However, the big difference between typical shopping center somewhere in the outback and the flea market was not: in boutiques all lived the same traders from the market, only otogrevshiesya and to celebrate, raise prices. Gradually, they were replaced by well-known brands, for which Russia was undeveloped, but a very attractive source of income.

With the development of shopping centers has changed the approach to shopping: from the harsh necessity, he turned into a form of leisure for the whole family. Children play in the play area under the supervision of animators, parents roam the shopping and cultural program completes the family meal in the food court.

In the West, meanwhile, in the case of shopping centers thingsThose who live on the web. What will make customers return to the shopping malls mediocre: large stores are closed, unable to attract buyers. People go to the Internet when you can make a purchase in a couple of clicks without leaving the couch, it makes no sense to kill half a day on a hike on a huge mall.

2010s: online shopping and global sales

In 2010 an event occurred that significantly affect the balance of power in the area of ​​sales: Chinese company Alibaba Group launched trading platform AliExpress. In fact, it is still the same good old market only on the web. Products are offered by individual vendors, and you can buy anything - from clothes and children's clothes to gadgets and household goods. A couple of years AliExpress obzavolsya Russian version, and now he is partTop Sites in Russia the top ten most visited sites in Russia.

In 2017, Russians spentThe study GfK: Trends behavior of Russians on the Internet in 2017 shopping on the web is almost a tenth of the time spent on the Internet. Among the main reasonsThe development of the retail online trading in RussiaFor which people prefer to shop online - low price, time saving and a wide range. The most popular categories of goods - clothes and shoes, small household appliances and cosmetics.

Online stores have introduced a global sale: we can now engage in 11.11 on AliExpress and "Black Friday" on a par with the rest of the world. In 2017, "Black Friday" has attractedMost retail shops attracted 20 million customers at the start of the year sale It accounts for almost 20 million customers, with the greatest interest to discounts shownhttps://tass.ru/ekonomika/4761472 people aged 22 to 32 years old.

In the West, sales are no less popular: in 2017 revenues of shops in the "Black Friday" has increasedBlack Friday, Thanksgiving online sales climb to record high 17.9% compared to 2016 year. And increased the proportion of users who purchase through mobile devices: 40% in 2017 vs. 29% in 2016.

Currently: smart shopping and conscious consumption

The increase of interest to the sale is easy to explain: why pay more if you can wait a bit and buy a product at a low price? In place of unrestrained consumption gradually coming sensible attitude towards shopping.

Conscious shopping - it's not only a reduction in unnecessary spending, but also to search for the best deals, not only during sales. Although prices are not every day, there are ways to make a bargain when you want, not the seller. Following the results of 2017 keshbek services audience has grownKeshbek services replace AliExpress
to 141.1%, a variety of ways to recover some of the money spent enjoyingKeshbeka revolution. As a service to return the funds gained online retail market 20% of the Russians. And we still have room to grow - in the US services such uses almost half of the population.

Keshbek - is, in fact, the same discount, but it does not apply to, and after the purchase. The scheme is simple: keshbek services bring customers in stores, pay for it services, and those shared with users profit. Here's how it looks from the buyer: you register online keshbek service, are looking for partners interested in the list of the store, go in there and make a purchase. After some time on your account in your account service money comes from - either a fixed amount or a percentage of the total cost.

Choose services to a large number of partners: so you do not have to remember from whom it is owed keshbek and for all payments can be monitored in one place. For example, LetyShops cooperates with 1390 stores. You can save when buying on AliExpress, Iherb or Asos, when booking a hotel on Booking.com and even when ordering food at KFC. It turns out, you return the money practically for any purchase on the web.

Keshbek should be used during large-scale discounts - benefits are not redundant. LetyShops help you get the most out of the sales - at the service site collected best offers "Black Friday" discounts up to 90%.

After the purchase you can return up to 30% keshbeka and take part in a prize draw. On iPhone XR stake to 256 GB, PlayStation 4 Slim and other gifts. And for those who still likes to remember how life was before the service launched nostalgic quiz. Answer simple questions and get a chance to win retroprizy straight out of the 90s.

Sign in LetyShops

5 literacy shopping rules

1. Buy only what you really need

Overstock cause us to lose the remnants of reason. As a result, you remain in the company of things, without which it could easily do without. If you buy a product just because of the big discounts - better think again. And no, "you never know, suddenly come in handy."

2. Compose shopping lists

Learn in advance the range of online shops to sell not to rush in search of at least something beneficial in the day. Note the value of the things you want to buy: some sellers like cunning and a couple of days before the sale: shamelessly pulling up the prices, and then declare an unprecedented discounts.

3. Decide on a budget

Highlight clear the amount you can spend. Count how many there are things from your shopping list without discounts - is the limit for which you can not get out. The savings on the difference in the price of money - a supplementary budget in case you suddenly will fall something extremely advantageous.

4. Do not postpone a purchase

In the days of large-scale discount goods at variance with frantic speed. You will think long - things the right color or size simply run out. On the eve of the sale fold interesting things in the basket - so you save time and be able to place your order quickly.

5. use keshbekom

During sales every minute counts. Not to search online keshbek service desired store, set browser extension LetyShops. So you can quickly activate keshbek and will always know the best deals and discounts.

Get keshbek from LetyShops