Infinity Blade II was a huge influx of users after Apple promo

To mark the App Store 5th anniversary last week, Apple announced giveaway 10 programs and applications. And at least one of the games, Infinity Blade II, just hit the jackpot on this action. This cool RPG with battles with swords acquired 5.7 million new players a week.

Laura Mustard, a spokesman for the studio developer Chair Entertainment games, said that only the first day of the distribution of the game installed 1.7 million people. This number is three times more than the number of set Infinity Blade II for a typical week. Like many other games (most of whom work on the model of free-to-play), the business model of Infinity Blade II is based on the built-in game currency purchases (despite the fact that, in normal times, the game is worth 230 rubles.). However, it is not necessary to be an economist and a psychologist to find out how fresh millions of "freeloaders" are set to spending real money to buy virtual gold.

However, Mustard argues that the value of the built-in shopping Infinity Blade II is not so great, "Of course, we see their growth during promotions, but we do not consider it important, because the game is balanced so that it does not require the mandatory cash injections. "

She also noted that the boot previous section game (199 rub.) increased by 2.5 times compared with the previous week. Together, both parts of the Infinity Blade, published by Epic Games, sold more than 50 million. times in the past 2.5 years. Prequel to the games, Infinity Blade: Dungeons, was postponed several times, and last week and all were officially announced to close it.