REVIEW: 'unconventional thinking. Proven methods to achieve ambitious goals, "John O'Keeffe
Books / / December 19, 2019
John O'Keeffe
Business coach, the owner of a training company. Magnificent orator, master classes to achieve "a breakthrough" in the business. In the past, the top manager of the corporation Procter & Gamble. Made in the company of a brilliant career, he headed the division P & G in Greece, the UK, Taiwan. Cambridge graduate. Seriously engaged in hockey, he played for England.
qualitative breakthrough
During the 25 years of his work in the company Procter & Gamble, I held various positions in different countries around the world, from Europe to the Middle East and from the Far East to the United States. In a relatively short period of time, I turned to that unprofitable business into a lucrative and sought a substantial increase in market share, convert order books.
Their successes, John O'Keeffe explains using a breakthrough technique that allows to abandon the line of thinking and go for innovation. The technique he described in his book "unconventional thinking."
What is the quality breakthrough? This means giving up the tactics of incremental improvements. For example, the goal "to increase the profit for the year by 5%" - a progressive movement for the better. A goal of "double profit for the six months" - is a breakthrough. Is it real?
O'Keeffe sure: more than. It is only necessary to follow the eight-thinking strategies.
This boom breakthrough (books terminology). Her tip (without it is not possible breakthrough) consists of three strategies:
- formation of quality changes;
- the formation of know-how;
- the use of creative thinking.
These strategies should be implemented simultaneously. Their opposites - being content with small improvements (not hungry, okay), the inability to convert information into knowledge and reliance solely on logical thinking (to hell creative - facts and figures rule the world!).
The shaft of the boom consists of five tasks:
- be in the coverage area;
- use both hemispheres of the brain;
- select liberating installation;
- use the method of "Six Hats" mapping thoughts and memory cards;
- rejuvenate and inspire.
The implementation of these tasks - is the driving force. Without it, the arrow will not fly.
The bulk of the book is devoted to a detailed description of the methodology and implementation of these cognitive strategies.
Impressions
My personal assessment of the book of John O'Keeffe "unconventional thinking" - 6 of 10.
In the course of reading, I could not help comparing it with other similar subjects, - the book of Daniel Burrus "Illumination" (review on it here). I read them almost one by one, so randomly pop up in my head analogy.
At first it seemed that they were similar: both authors demolish the rigidity of thinking, demonstrate that the path to success is not limited. But approaches O'Keeffe and Burrus still different. the latter requires global change. After reading the "Illuminations" I thought that the book will help budding entrepreneurs. But in comparison with difficulty O'Keeffe realized that "Inspiration" for senior managers that influence the global economic, social and political processes.
"Unconventional thinking", on the contrary, specific guide. The book will be understandable and useful to small business owners, as well as the rank and file managers (heads of departments, managers of small firms, and so on).
O'Keeffe ideas themselves are not new. He does not hide that his strategy is based on Helmut Schmidt concepts, Michael Porter, Edward de Bono and others. But the advantage is that they are all gathered together. And thanks to the detailed description of the book can be used as a desktop tutorial.
Perhaps practical orientation predetermined narrative language. The book is, in fact, is a structured set of lectures. No single story binder, there are examples, but not enough, and they are mostly faceless. For those who have much and happy reading business books, this story is not a problem. But it seemed to me dry. There were pieces where they had to force myself to read.
But in the book there are entertaining exercises. Here is one of them. It shows how our thinking is compressed vise fixed installations.
How well do you feel the time? Can you determine the time, without looking at the clock? Say your suggestion aloud. Now check yourself. You may specify a time quite accurately.
Now, again looking at the clock, tell what it looks like on the dial number six? This may be a Roman or Arabic numeral, feature point or a double feature. Do not look at your watch and say the answer out loud.
This task should not be very difficult - because you just looked at the clock. Check yourself.It's amazing how many people give the wrong answer. A man can look at his watch tens of thousands of times, but do not know how they figure indicated by six.
It can be argued that we are looking at the clock to see the time, and not in order to find out what it looks like number six. Absolutely. It all depends on the setting.
In general, the book "unconventional thinking" left a good impression. It helped to understand some of the bricks bridge pathway to success. As for myself, I had adopted the method of mapping thoughts.
"Unconventional thinking. Proven methods to achieve ambitious goals "
John O'Keeffe
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