REVIEW: "The treasure of a copywriter. Technology creating exciting texts ", Elina Slobodyaniuk
Books / / December 19, 2019
Here is a review of the second book of Ukrainian Elina Slobodyaniuk copywriter. "GOLD for copywriter" and "Handbook of copywriter" is very similar. However, both will be useful for those whose professional activity is associated with the writing of texts.
"GOLD for copywriter" - the second book Elina Slobodyaniuk, which I was able to read. (However, there are only two.)
I liked it again. But claims remain the same as last time.
Elina Slobodyaniuk
Selling against exciting
I do not accidentally start by mentioning the first book Elina. While reading "Treasure copywriter", could not help thinking: "Somewhere I've heard ...".
Namely - in the pages of "Copywriter's Handbook". Editions really very similar. Is that the "Reading ..." - a "sell". (The title and the corresponding postscript -. "Methods of writing selling texts") It has more information about the naming, slogans, target audience, Lida and other important nuances of selling texts.
Copywriters are going on about the stereotypes of consumers and at the same time, form new requirements. They rely on the social environment and the affect it. Kopirayterskie ideas exploit trends and enrich the pop culture. But copywriters problem is not in this, their Professional Travel obligation - to sell (product, service, idea).
Elina Slobodyaniuk "Handbook of copywriter."
If interested, you can get acquainted with my review on the "Handbook of copywriter" here.
"GOLD for copywriter" is positioned as a "technology creating exciting texts." Content is consistent. In the book, much more attention is paid to literary techniques, means of artistic expression, editing, etc.
And it's great!
Seriously, authors who write "kopirayterskie benefits" and pay due attention to this little. Elina she is fluent in word and share their literary and writing skills with others.
Copywriter (as well as journalists and writers), there is no need to go into detail philology. The science of language is necessary for us just to make us aware of techniques that enhance the attractiveness of our texts. Elina Slobodyaniuk "GOLD for a copywriter."
I can not agree that "The treasure ..." - this is the book for advertisers, marketers, public relations professionals and everyone who writes advertising copy. In my opinion, it was written for web writers who just want to write interesting and competently. The first should read Ogilvie, Hopkins, Carlton and other "classics". Also highly recommend Joe Sugarman ("The art of advertising messages").
All the same rake
Advantages of the first author traceable multiplied in the second.
The product still many examples. Elina solid collection of slogans and Neumann. The book is still readable. In it, as in the first, there is an application (this time - biographical notes of famous copywriters).
I particularly want to highlight sections on the header, rhyme and editing. Depart! Again, in the books of Elina is something that I have not met in other works kopirayterskoy subjects and chapters 5, 10 and 12 - proof.
But one drawback was - in the book there are almost no examples of copyright (the exception - the text about the "New World" on page 173).
Read or not to read?
German playwright Christian Hebbel called re-reading the books already read "most reliable stone formation." So, do not be afraid similarities "Treasure copywriter" and "Handbook copywriter." Despite the many echoes of moments, both worth reading. At least in order to consolidate their knowledge.
"Treasure for the copywriter. Technology creating exciting texts ", Elina Slobodyaniuk
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