The "Bookshelf" library Nimax Agency
Books / / December 19, 2019
Layfhaker invites you on another fascinating tour of the bookshelves-known companies. At this time, we looked at the light in the interactive agency Nimax. The guys from the company doing websites, visual Identity and advertising campaigns.
Now you know what books are for them not only invaluable but free, inspiration, and why.
Consider bookshelves Nimax will be together with the PR-manager of the agency Valery Krasikov. This is what he showed and told about their library:
"Corporate Library in Nimax we began to form as a supplement to the so-called" knowledge base "- a set of samopisnyh rules that regulate basic working scenario and bottlenecks in different categories employees. These rules not only helps to standardize business processes, but also easier to adapt to novice company.
Since the native language information on our professional theme is not so much, guys are often divided among themselves by what they saw, read. At some point in the business literature publishing house hit upon this niche, and in the stores began to appear good (mostly translated) specialized literature.
Initially we bought the book in a centralized manner, ie, Manual selectively procured books in a single copy, and distribute them to employees. They were mostly books on management and project management - such literature is often designed for a wide range of readers. But there are also more specialized publications, such as Books by Tom DeMarco.
Over time, we realized that what interested and what we read, it may well be interested in and to our colleagues, customers, and subscribers to the blog. In the end, the interests we share, and to speak the same language, have the same knowledge - useful and beneficial for all. And, moreover, always a pleasure to talk about something first. :) So we started writing Read review of the book in his corporate blog.
Educational activity was a success, we need new books, and our readers - in new guidelines. But the preparation of reviews and resources required (time to read, money for books), and systematization.
It is clear that our view of the book could be useful not only colleagues, but also publishers. And we offered the largest at the time of the business literature publishing house "Mann, Ivanov and Ferber"Send us for review copies of new books for our specialization.
As it turned out, the publisher has developed a practice - however, it was necessary to prove that we can really write reviewsAnd we have an audience to which they may be interested. We have proposed a scheme of publishing the so-called "cross-posting": We place a review in his corporate blog, announcing them in ribbons of their social networks and publishing, in turn, translates our announcements on its channels. Thus, publishing and user traffic are "overlapping": as the audience of publishers business literature - is, including our customers, business then we have to act as experts. And, exactly for the same reason, our client - is a potential reader of the publishing house.
What we might be interested in publishing houses, besides the literary predilections? The social network of the agency caught several thousand marketing and advertising professionals as well as business representatives. By the way, the audience, this is also recruited by means of books, one of the most useful books about SMM: Jab, Jab, Jab, Right Hook. In English, we read almost more than in Russian.
We have a cataloging system as in this library: Each book is assigned a number and Form is issued, the staff take the books by post - so we know exactly who is in this book moment.
Unfortunately, our time resources are not always enough for you to have time to not only read, but also a review of the book. But we have time to share their experiences, at least with colleagues and each other: our director regularly publishes reviews on the development of Read on to his blogThat reads most of our colleagues, and branding agency ScienceIn our team, arranges its own book club, where on the basis of books read, participants not only hone their skills presentation and public speaking skills, but also try to write reviews. To understand what's so surprising, we must remember that this is, first of all, designers, managers, etc. - in short, those who are not used to write reviews. :)
We create electronic products (websites, applications, ...), and the reading is also inevitably moves to the electronic platform. But the creation of the electronic library is meaningless - you need only store information about books, reviews and recommendations. Find a book anyone can in a few minutes. That is why we brought in the blog section of the reviews, but have not yet started making e-book store.
Reading professional literature, of course, it can be not only useful, but also fun. After all, the theory of strength of materials can be summarized as easy and interesting. And issues related to web development, online marketing, web design and management of projects in this area - and even more so! It's our daily reality, and to understand this - a pleasant duty. "
As you can see, the agency Nimax - a very diverse library, which constitute the backbone of the business publications. Bookshelf Nimax - yet another confirmation of the well-known postulate that the professionalism begins with the knowledge and expertise - with a good book.
Photo Darya Cherniavskaya