REVIEW: «Email-Marketing. A comprehensive guide, "Dmitry Cat

Email-marketing - one of the most challenging topics in internet marketing. We all came to spam or letters, of which we have not asked or requested, but had expected a completely different. But when used properly, dispatch may become an indispensable tool for building a trusting relationship with clients. Both existing and potential.

Dmitry Cat

A renowned expert in the field of copywriting and marketing director of "Agency of selling texts." With its help rebuild 3,000 customers from competitors, increased site performance, increased response to advertising, attracted and retained customers.

The title of the book erroneously present the phrase "comprehensive guide". More correct to add "a comprehensive guide before starting the email-marketing." In fact, the book is aimed at beginners who have never collected subscriber base and do not work with it. But, without a doubt, some tips will be useful for people with experience in email-marketing.

It is important that your subscribers believe and trust. The abundance of advertising causes rejection, obsession - repellent. Try to benefit the subscriber, and it will pay back in the same coin.

instagram viewer

Email marketing is not aimless mailing

Since we are talking about e-mail marketing, not aimless lists, the first author focuses on building a relationship of trust with customers. Should not "rejoice" subscribers of news or regular promotional offers. The information in the letter should be primarily useful for subscribers and only as a supplement, you can specify a bit of advertising. Thus, your letters will continue to open, read and buy what you are promoting.

As I have said, the book is well documented phase of training before using the list:

• Where to get subscribers
• What data should be collected from subscribers
• How often and when you want to send newsletter
• How to make the fields "from", "subject line" and the contents of the letter itself
• What types of emails are and when to use them

For the beginner the information from a book is enough to start the newsletter. But when the question turns into a launch issue increase sales, then answer a little. Dmitry says a lot about testing, but no specifics are not leads. I agree that the claim about the effectiveness of different methods without quantitative indicators can not be specifically for your business. But I, as a reader, I would like to see a number of experiments and ideas to test.

Each chapter ends with homework. We strongly advise you to carry out all the items in good faith.

The first book will be useful infobiznesmenam and owners of Internet shops. With one "but": only in the initial stage of use of the distribution as a marketing tool. More experienced marketers will also find some interesting tricks, but for them I recommend training Peter Ponomarev.

«Email-Marketing. A comprehensive guide, "Dmitry Cat

Buy on litres.ru