REVIEW: "Personal rebranding. How to change your image, your reputation, "Dorie Clark
Books / / December 19, 2019
Dorie Clark, in his book "Personal rebranding. How to change your image, your reputation, "tries to help us change the activity to something more interesting. And without risk. It turned out she had it? I think yes. However, you decide. Meet Review!
- She took this job, sob ...
- Throw!
- Yes? And children who will feed my? You? And where to go next?
The problem known: and I want to, and prickly. Change jobs. Or even steeper - career change is not easy to decide on it.
How to be?
Dorie Clark
Consultant on marketing strategy and branding, constant author of Harvard Business Review and Forbes. Among the clients Dorie Clark - EMC, Google, the Ford Foundation, Yale University Medical Center "Mount Sinai" and the National Park Service. He was the speaker of the presidential campaign, and now teaches marketing and public communications at Tufts University, Suffolk University, Emerson College and Smith College.
accelerated life
And this is expressed not only in increasing the download speed of torrents. Accelerated everything. Everything becomes more dynamic.
Remember, earlier people worked at one job is not just life, and from generation to generation. For example, weaving.
Our grandfathers could plow all my life in one plant. Come back kid and honorably retire with the same input.
Now everything is different. We change jobs as gloves. We even change the profession every few years.
Yes that far! Over the past few years I have been a mechanical drilling engineer, programmer, meat seller, and now here I am a blogger. Not saying that it's good, but to illustrate - it.
By the way, if my example can not be called successful (yet, I hope), the other examples on everyone's lips. For example, the best football coach in the world, Jose Mourinho, started his ascent as a translator for another coach. And then "retrained".
In short, this book is written at the right time. All that is written in it - ...
... true!
Nice to read relevant literature. The author feels good on the Internet and constantly refers to those or other services.
This is logical. Nowadays, even when hiring a janitor check his page VKontakte. What can we say about the employee corporation?
For whom the book is written?
In fact, not only for people who are thinking to get away from work:
- You can just cut
- Or you decide to get a promotion, take on more authority
- You have decided to declare itself in another area, but are not sure that you will be there
This is not a book where they teach you to close your eyes and jump off a cliff. The author has chosen a different approach - maximum intelligence before the fight. The book is for the cautious. Do not jump into the abyss, and descend at a comfortable lift. Not the motivation, and a collection of tips and instructions.
And good advice. At least for myself, I learned something and wrote. I am sure that you will enjoy the book.
Summing up
To read: can
Evaluation: 6/10
High-quality niche book. Read quickly and easily. The book is written by a living language with a large number of examples from the life of famous people.
"Personal rebranding. How to change your image, your reputation, "Dorie Clark
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