REVIEW: "How people think," Dmitry Chernyshev

Thinking - top of bliss and joy of life, the valiant human activity. (C) Aristotle

brain function, information processing stage, the highest level of knowledge, the installation process of relationships between objects... All this about thinking. Psycho-physiological mechanism, giving the person a reason (naive) consider themselves the crown of nature. After all, only we humans possess creative thinking.

However, the author of this book states: thinking - is in itself a creative act, and everyone can think nontrivial if thinking to learn the alphabet.

the author is Dmitry ChernyshevOne of the most popular bloggers Runet (over 40,000 subscribers). Dmitry - man with an original view of the routine. This can be seen primarily in the photos (some of them are presented in the book). Its hardly a photographer - Dmitry photographer. Even simple - an artist.

During his life, he changed a lot of professions (from the porter to the creative director of an advertising agency), and the experience clothed in artistic expression and published in book form.

thinking Tvitterizatsiya

Even some 7-10 years ago, I remember a few dozen phone numbers: my mother's work, home sister, girlfriend, pharmacy, school, railway ticket office, etc. And email addresses (with the indices!) Days birth.

Today, in memory only a couple of the most important dates and contacts. All the rest - have disappeared, erased as unnecessary. After all, always at hand electronic gadget and Internet - help out, remind, prompt. Conveniently? Still would! But, alas, it is unsafe.

Dmitry Chernyshev touched on a very important topic - tvitterizatsiya (read - degradation) thinking. Intensive development of the technology greatly simplifies our lives. Too easy.

How to tie shoelaces? Google! How to cook ravioli? Google! How to remove a splinter? Google! How not to forget how to think ...

Unfortunately, the answer to this question will give the search engine. Huskies, repost tweets and kill in others the ability to think independently. Internet has launched the process of global change in human thinking. Where it leads? Wait and see.

Pros and cons of the book

Let's start with the "minus". Only two of them. And the quotation marks are not accidental. "Cons» ≠ disadvantages. It's just a personal feeling, something that is not enough, insufficient salting.

• Scientific. "How people think" - is not popular science or even scientific and entertaining book. Simply popular and entertaining. The book contains hundreds of interesting historical facts that illustrate the process of thinking, but in my opinion, does not explain it. In the narrative of the author did not have the (slightly) medical overtones. I would like to open up a little neurophysiological mysteries of the human mind. Although, maybe it's my personal habit instilled by other books of myth - almost all foreign authors take as a basis for scientific research.
• Guidance. The book "How people think," opens the alphabet of thought - a very useful (sometimes - amusing) icons, subsequently orienting the reader, which should involve the mental process in one way or another case. Also, from time to time there are mini-puzzles (for example: "Imagine that you have decided to found a new religion ..."). But all this does not develop into a full guide to action. Of course, this book - not a textbook. But I would very much like to see there were more jobs. And it would be great to make a website where readers can publish their brilliant ideas (yes, yes - every one of you a little genius).

pros

• Facts! Facts! Facts! From the book you will learn a lot of new. Some of the events described in it are dazzling, forced to write them, then to google (damn it!) On this subject. Different era, identity, culture - erudition of the author calls the "white envy."
• Practicality. Alphabet thinking demonstrates its basic forms and methods. If you learn how to apply them in everyday life, the term "insoluble problem" will disappear from it. From this point of view, "How people think" will be particularly useful for people whose work involves constantly coming up with something (krieyteram, designers, advertisers, etc.).
• Slenderness. One thing to dig a hundred, other interesting facts, the other - to build them in a literary text. Author of "How people think" it was possible to 100%. The book reads as a whole cloth. Logic never broken, so, despite the absence of any story, the thread of the narrative can not be lost.
• Ease. From the first pages feels that Dmitry - an experienced blogger. Not a single superfluous word, no complex grammatical structures - read easily and with enthusiasm. Even the golden rule of Web Rating - "Down" sheets "" - met. In the book of less than 300 pages of bare text.
• Inspiration. Perelistnuv the last page, there is a heap of ideas in my head. I would like to immediately invent their own spoon!

"How people think," Dmitry Chernyshev

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