REVIEW: "The method of the pumpkin. How to become a leader in your niche without a budget, "Mike Mikalovits
Books / / December 19, 2019
"Pumpkin Method" - this is an excellent book for entrepreneurs with a rather unusual name. Throughout the book the author draws an analogy between business development and cultivation of the pumpkin. As strange as it may sound, but the resemblance is there about him, we now talk.
First of all, I want to mention an excellent definition of the essence entrepreneur, Which leads the author:
Entrepreneurs do not do most of the work. They identify problems, find opportunities and then build the processes that allow other people to do the job.
The book itself is written in a fun and easy to read. It took me a few hours in the subway on the way to work, to read it (the book is almost 300 pages).
The main idea of the book is simple, but very few people enjoy this: optimize your customer base; izbavtes from the "bad customers"; work only with those who are profitable. The well-known works, and the proportion of 80/20 then. 20% - it's good customers, which account for 80% of profits and it is important to accentuate them.
The author gives a number of recommendations to optimize this same customer base and all this on a very different examples of small and medium-sized businesses.
Many business owners are hesitant to get rid of some of their clients. It is important to analyze the quality of each. After that, you will see that many of the customers are just waiting for you to discounts and promotions, do not bring profits, they take a lot of energy. These customers just need to remove :)
If you really want to see how bad customers will flee from you, sparkling heels, raise prices.
And here is the method of pumpkin and how it intersects with the business:
Step one
Promising to plant seeds.
Identify and use your most powerful natural side.
step two
Watered, watered and watered.
Sell, sell, sell.
step three
With the growth of regularly remove diseased or damaged shoots.
As your business grows remove all small, "rotten" customers.
step four
Weed like mad. There should be a single leaf or root, if only it is not a pumpkin.
Never let anyone or anything distract you. Even if sometimes it seems "new opportunities" - Be strong: immediately repair them.
step five
When the pumpkins grow, to choose the most powerful and rapidly growing. Then remove all the unpromising. Repeat until each lash until there will be one pumpkin.
Identify your best customers and remove the others, unpromising.
step six
Focus all attention on the big pumpkin. Care for her around the clock, as a child, and to protect it as you would guard your first "Mustang" convertible.
Give full attention to the best customers. "Fertilize" and protect them, find out what they want the most, and if this is combined with the fact that you are best able to do, give it to them. Then repeat the same thing - the service or product - for the greatest possible number of customers as well.
step seven
Watch as it grows. In the last days of the season it is going so fast that you can actually see it.
Watch as your company grows to gigantic proportions.
The book is perfect not only to form a business, but also completely new. Differentiate customers need with the launch of the business!
"The method of the pumpkin. How to become a leader in your niche without a budget, "Mike Mikalovits
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