REVIEW: "Illumination. How to go beyond the usual "Daniel Burrus

The pace of technological development is so high that the human mind barely keep up with him. For successful business must be a high probability of guessing the future. How? No psychic! Daniel Burrus believes that the sparks of insight available to all. See the future everyone can.

Daniel Burrus

Business consultant, an expert in global technology innovation and the future, coach and speaker. Is a strategic advisor to more than 500 companies. Many of these ideas Burrus helped modernize and improve the business. Author of six books and articles for The New York Times and The Wall Street Journal.

The book is co-written with John David Mann.

spark of inspiration

It is unexpectedly visited revelation of man, by which he can foresee what has not yet happened. It allows you to take another look at things and make unexpected decisions, to achieve the benefits of staying for the time being hidden from the eyes of other people. Thanks to the inspiration sometimes manage to prevent adverse events before they occurred.

In fact, this is a special way of thinking, who strives into the future. It can work out any individual.

To this end, the author suggests a few tricks:

1. Starting with the famousThat is, to make predictions on the basis of the obvious trends.
2. AnticipateThat is, to make predictions for the future, based on what has already been achieved.
3. TransformThat is, to use technological change to their advantage.
4. Cross through the main obstacleAs a detailed analysis it can not be an obstacle.
5. Go the reverseThat is, look where not look to see what nobody can see and do what no one else does.
6. Reevaluate and increase, That is to understand what your uniqueness, and apply it in a new light.
7. manage the future.

Realization forms and combinations of these techniques can be found in the pages of the book.

What we liked

first
The book is full of examples. Burrus - a wonderful storyteller. He knows how to tell stories. I learned many surprising facts from the history of business, science and technology. I had no idea that "some types of algae can produce oil."

second
Hooked on the concept of true and false trends. The difference between them is not always obvious. Sometimes what seems logical is only imaginary trend, based on probabilistic guessing.

Remember, hope - not a strategy; You can only rely on what you know for sure.

third
Optimism! The book literally shines through them as X-rays. Sometimes it seems that the world - a stagnant swamp: the more floundering, the faster drowning. But the book, such as this one show that the world - it is a stormy sea, and only depends on you how and where to swim. Thanks to science and technology is rapidly changing all - to live more interesting.

The global transformation of the world is imminent; in fact, it is already happening. Transformed everything - work, play, study and life. Tomorrow, the process will go faster in a week - accelerate. Those who do not want to admit this fact, waiting for great disappointment in the future, and those who are able to look at him - a great opportunity.

That was not pleasant

first
Narcissism. Daniel Burrus is crazy about themselves and their ideas. One can not but pay tribute to the wit and perspicacity of this man, but admiration for him, just read between the lines on each page, repels. This sin many authors (especially the US, especially practicing coaches), but Burrus - virtuoso.

second
Courage. Perhaps I am a skeptic and retrograde. However, some predictions of the author seemed to me ridiculous, "Not on your life!".

For example, drawing a future medicine, Burrus says that technology will reach before (and quite coming soon), that person will be able to pass the primary examination, lying in his bed, barely feeling badly. There will be no queues and hospital bureaucracy. Moreover, many people will be able to identify the disease and treat yourself. All this transforms the approach to medicine, from prevention to treatment after the fact, and a healthy lifestyle.

I often have to deal with hospitals and doctors, and I am following medical trends. So when I read it, I could not help but smile ironically. Smart prostheses created and could change the lives of thousands of people. But they can afford a few. And I do not think I shall find time bionic technologies become available. I do not believe in the fact that people do not have to wait years for a transplant organ, and outpatient care will be effectively stationary. To make this a reality, we need a global political and economic crash.

Who and why you should read the book

I recommend reading this book, budding entrepreneurs and to those who keep abreast of and wants their business to prosper. The first will have a lot of inspiring ideas and be able to develop their own. The second learn to think several steps ahead and build future business.

My personal assessment of the book of Daniel Burrus 'Inspiration' - 6 of 10.

"Illumination. How to go beyond the usual and see the changes in the new business opportunities, "Daniel Burrus

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