As kinovselennaya Marvel has become a cultural phenomenon and asked the main trends in the cinema

Even the most inattentive viewer noticing that movies, comic books have captured the theaters. Each studio produces two or three paintings a year, not counting the series on TV and streaming services.

However, it was not always. Of course, in the US and Europe do comics loved since ancient times, and on the big and small screens they began to migrate back in the 1940s. But rampant mass popularity began a little over 10 years ago with the advent of kinovselennoy Marvel. And it turned out that the company is on the verge of bankruptcy, asked the most massive and significant trend in the cinema in the years ahead.

As Marvel has achieved such popularity

I hook the viewer to several movies

In the late 1990s cases in Marvel Studios were so bad that they had to sell to different companies the film rights to the comic book of many popular characters. Among them were Spiderman, Fantastic Four and X-Men. So soon there was a trilogy of Sam Raimi on Spider and films Bryan Singer about Wolverine and other mutants.

All these paintings have become popular, and collected an excellent fund. But they were based on the principle of a simple franchise trilogy of Spider, the trilogy of X-Men, the Fantastic Four film series about.

And then the company Marvel has decided to shoot their films. But to somehow stand out from the rest, she had to create something much more ambitious - the whole world superheroes, where every picture tells about the individual characters, but they all coexist in one universe.

In fact, the studio went for broke. The development of the first film have invested literally all possible means, the failure would have turned the company's collapse. Today it seems that the "Iron Man", which began the story was initially doomed to success. But in fact it was a huge risk.

Artist starring Robert Downey - junior only shortly before it began to gain popularity again after a course of drug treatment. The director's chair took Jon Favreau, who shot at that time only a couple are not the most popular films.

But the idea was a success: the audience took the "Iron Man" with delight. Load and charismatic main character, ideally repeated the image of the comic book, and a lot of references to original works of the Marvel, to please the fans. But most importantly, in the final of the authors we left no hint that further all Marvel films will be related to each other: in the scene after the credits Tony Stark met with the director of the organization SHIELD Nick Fury (Samuel L. Jackson), Who told him about the idea of ​​the team "The Avengers."

Fans were well aware what it means. In the original comics writers often arranged crossovers - plots where various independent superheroes met. But the screen is happening except in cartoons. Here, the audience immediately hinted that further paintings Marvel can not miss.

Therefore, all subsequent studio work once found themselves in the spotlight. It is unlikely that "The Incredible Hulk" alone could be interested spectators: in 2003, was leaving a film about this hero, and he was received coolly. But everyone knew that after it will be the second "Iron Man" and "Thor" and were already rumors about the film about Captain America.

Thus, the company was able to immediately catch the viewer. The first pictures were not directly linked, but the constant allusions and references to the characters gradually led up to the appearance of new characters and increasingly bring them closer to each other.

After the first five superheroes all familiar to viewers of films joined in a large-scale crossover "The Avengers". on the big screen this has not happened. Of course, there were already about X-Men movies, but there are characters originally appeared in a franchise.

And here the heroes of their own stories meet on the screen. The audience already knew them, but now they were gathered together, and therefore went to the cinema fans of each of the characters. So "The Avengers" in 2012 made a real revolution in the cinema, then all rushed to the studio to create their own universes.

Built a world on the screen

All this would not have worked as well if not clear organization. After all, do not simply link the main characters. It is necessary to build a world in which there will be logical contradictions.

Therefore kinovselennoy Marvel head Kevin appeared Faig. He was not making films, but commands the whole process. Although initially inconsistencies still occurred.

As planned, one character has to play the same actor in all films. But after the first "Iron Man" franchise left Terrence Howard, who played James Rhodes, the future superhero Warrior. He was replaced by Don Cheadle. And then the studio fired Edward Norton, who played the role of Bruce Banner in "The Incredible Hulk." In these films, this role went to Mark Ruffalo.

But it happened at the start. In the future, this rarely happens. Either replace the concerned episodic characters, heroes or make-up so that the difference could only note the most attentive fans.

In addition, one actor could not play movies kinovselennoy different roles, which also created a sense of realism. Viewers do not have to get used to the fact that familiar actor is no longer a hero, a villain. Inconsistencies were, but they are concerned only minor secondary characters, most of which simply does not remember.

This allowed the audience to see old friends even in minor characters. If the screen flickers Jon Favreau, all know that this is Happy - assistant to Tony Stark. If you see Jamie Alexander - is Lady Sif, Thor's ally.

That's why "The Avengers" perceived by the audience very easily. If they do not come within kinovselennoy, director Joss Whedon would have to somehow present and disclose on the screen at once a dozen heroes and explain how their world. But fans kinovselennoy already knew all this beforehand. So just enough characters to gather together, show the familiar villain and organize action for two hours. Background of the solo films allowed not to spend time on the input data.

Time changed its approach in order to avoid failure

After the resounding success of "The Avengers" in kinovselennoy began a slight decline. Of course, the continuation of the "Iron Man," "Thor" and "Captain America" ​​is going to great box office and even critics praised them.

But Marvel was faced with the challenge of the expected samopovtorov. New stories, though the developing world, but kept about the same atmosphere and told similar stories. In a conventional cinema is called the curse of the sequels. In kinovselennoy Marvel it can be arbitrarily designated as the curse of the second phase.

Here we can distinguish two main events that most strongly influenced the development of the world of "The Avengers." Firstly, the studio lost just two excellent directors. After the movie "The Avengers: Ultron era of" left Joss Whedon. BUT Edgar Wright did not remove the "Ant-Man", there is only a screenwriter. Both left the project, saying that the studio is trying too hard to control the process and you have to negotiate every single joke. That is why the films began to receive uniform.

Secondly, at the same time it became a real hit "Guardians of the Galaxy." This picture is very different from all the others, because director James Gunn was given complete creative freedom.

Perhaps kinovselennaya Marvel would continue to exist, producing the same type of proven movies: patience for certain fans would be enough for a few more years. But the experience with the "Guardians of the Galaxy" has shown that the approach can be changed, and the author's projects do not violate the integrity of the universe, and will only add to her brightness.

He made a variety of films in general kinovselennoy

The third phase is marked by a much greater freedom to directors and unexpected turns. In the comics, the characters often come across each other. But within kinovselennoy everything it seemed predictable: good always win and bad losers.

However, the first film is the third phase of "The First Avenger: confrontation," which filmed Russo brothers, turned an idea of ​​superheroes on screen. Baboutmost of the time they fought among themselves, and the finale was very ambiguous. In fact, the villain has served its purpose.

And then Kevin Faig and Marvel management allowed the authors to embody more and more on the screen is your ideas and preserve the author's style. Moreover, kinovselennoy increasingly began to appear not too well-known directors to the masses with his vision of the process.

So, the New Zealander Taika Vaytiti, who was known only in the low-budget comedy "real vampires"Made the film" Thor: Ragnarok ". And his handwriting in the picture very clearly noticeable: many funny moments of improvisation and simple misbehavior heroes. It is unlikely that anyone else would have dared to show how the god of thunder frightened himself when he was shorn.

Mystical "Doctor Strange" has put the master of horror Scott Derrickson. "The Black Panther" was entrusted to take Ryan Kugler - the author of "stations" Frutveyl "" and "Creed", which added a picture of national color. BUT "captain Marvel"I put a couple of little-known indie filmmakers Anna Boden and Ryan Fleck.

The handwriting of each of the authors can not be confused with the other, and the second part of the "Guardians of the Galaxy 'again rests exclusively on the style of James Gunn. That is why Marvel had to bring him back as a future director of the third part, even after the scandal and dismissal.

Among the negative people are of the opinion that all movies Marvel alike. But if a person can be confused spy thriller "The First Avenger: another war" with the comedy action game in the "Guardians of the Galaxy", so it just did not look the picture.

Combined film and television

And another unique bold move Marvel - the union of film and TV series. After the first part of "The Avengers" Colson story of Phil and his team continued in the series "SHIELD Agents." On the life of Peggy Carter - the first love Captain America - told in the TV series "Agent Carter."

Communication with popular movies immediately attracted the attention of viewers. A further "Agents SHIELD" bad kinovselennoy expanded subjects. For example, conditions of collapse organization SHIELD in the "Other War" becomes much clearer if we know the events of the series.

And even after allegations of monotonous scenes and atmosphere of the company together with the streaming service Netflix launched the series "Daredevil" and a few other projects, which are then joined together in a crossover "defenders». They are radically different from anything shown in kinovselennoy before. This adults and grim stories of heroes, most of whom are not even wearing a costume.

Later on different platforms, there were other projects, each of which is designed to your audience. It seems that they are not directly connected with the events of the main movie, but still do not contradict the main world and complement it.

I made the film the main event of the year

For the second consecutive year, global crossovers kinovselennoy become one of the most significant events of the year. The thing is that in the movie "War of infinity" and "Final» Marvel sums up the ten-year history. All previous picture fit for a global confrontation between heroes and Thanos. And in general the film, they all have to unite in order to defeat the villain.

This means that movies look all the fans of "Iron Man," "Doctor Strange," "Thor" "Guardians of the Galaxy", the new "Spider-Man", which the company has been able to repurchase, and all other heroes.

In addition, the authors before the premiere held in the strictest confidence all the details of the plot, forcing viewers tell fortunesThat will happen. Such films can hardly something to compare, such as in the history of cinema was not simple: on the screen are going to dozens of characters in the most unexpected combinations. In some scenes of "War infinity" even felt different directorial style of the authors of solo stories about heroes.

Of course, all know in advance that some of the heroes who died in the previous section, return to the "Finale". But how does it happen, what will happen with the other favorite characters, and, most importantly, what will kinovselennaya next is unknown. And because millions of viewers in advance to buy tickets to the premiere, to be the first to know about the fate of their favorite characters.

Like other studios fail attempts to copy kinovselennuyu

Marvel success, of course, asked the main trend in the development of mass cinema for years. But none of the company has not yet managed to create such a global kinovselelennuyu. The thing is that each of them is missing some important points.

The closest example - "DC Extended Universe». In the arsenal of the Warner Bros. there are no less popular world of comics with friends all Batman, Superman and other heroes. But after the successful launch of the film "Man of Steel," Zack Snyder and head kinovselennoy Jeff Jones began to hurry too.

In the movie "Batman vs. Superman: the dawn of justice," the audience acquainted with up to three new characters. In the "League of Justice" even with three. In this solo stories at that time removed only Superman and Wonder Woman. And so the heroes reveal the authors failed (which escaped the "Avengers," due to histories).

At the same time on the television channel The CW to develop their own kinovselennaya with the same characters. Arrows in the universe has its own Flash, Superman, Suicide Squad, who have nothing to do with the characters in the film. In addition, DC is now launched its own streaming service, which go on comics series, and the new Cyborg appeared there again, Batman and other heroes.

All this does not allow the world to experience wholeness. The viewer each time have re-acquainted with the character and confused in its history.

Fox | company, which owns the franchise "X-Men", seems to be gone in the footsteps of the Marvel, especially since the first successful films have come out earlier. But the authors have forgotten here on the inconsistencies in the cast. Hugh Jackman continued to play Wolverine in the meantime, most of the other actors changed, and Ryan Reynolds and all played Deadpool are two versions, each with its own prehistory.

But the trend to create kinovselennyh touched not only comic books. From the movie "The Mummy" was supposed to start "dark universe", which will bring together Dr. Jekyll, the monster of Frankenstein, The Invisible Man and other classic characters. But the failure of the first film called into question the history of the development.

But "the universe of monsters" is developing successfully. So far, there are only a few such films as "Godzilla" and "Kong: Skull Island." But in both paintings featured organization "Monarch", linking stories. After the second part of "Godzilla" authors plan to push the characters with each other. The problem here is that the giant monsters that viewers know, not so much, and this will be able to create a few crossovers. It is unlikely that the world will be able to survive for too long.

Why kinovselennaya Marvel - a phenomenon, not a distraction for geeks

In the first place because the studio did something that nobody dared before. Under the leadership of Kevin Faig the authors of films and TV series have built a vast world inhabited by dozens of heroes.

Marvel clearly follows the trends. As the popularity began to fall, the studio immediately changed direction and again caught the audience with new genres and stories. In this series reach a wider audience due to different styles and platforms.

In addition, many Marvel projects can be viewed separately from the others. "Guardians of the Galaxy" will satisfy even those who have not heard about the rest kinovselennuyu. The series "Agent Carter" will interest fans of spy movies retrostile. "Jessica Jones" will please fans nuarny detectives and "The Punisher" - fans classic fighters. These are independent subjects. But if you look at them all together, the perception will change much.

And most importantly, Marvel is not afraid to deviate from the rules, and to surprise the viewer. This may relate to both unexpected plot twists, and genre experiments. Even after 20 films fans do not know what to expect next. There is enough drama, social issues, comedy and, of course, action. And because almost every new project studio Marvel again collects a lot of spectators.