Master class for the production of viral video

Dan Ackerman Greenberg - a person whose job is to make custom viral video to their customers that we are with you from time to time looking at YouTube. IN interview with TechCrunch blog He describes in detail the methodology of creating such video reveals many professional secrets and methods of determining whether a general viral video. Achievements Dan and his studio is simply amazing ...

For example, the Hollywood studio released six commercials 10-20 seconds long, and when they got into the Internet, it is hardly collected a few thousand views. When they asked Dan to do these rollers that's what it came out:

• 6 Mill. views on YouTube;
• rating of ~ 30,000;
• Favorited: ~ 10,000;
• Comments: ~ 10,000;
• 200+ trackbacks to blogs;
• all videos in the rating 5 Most Viewed of the Day, and the remaining two, the most successful, (1.5 million. viewing each) Steel # 1 and # 2 Most Viewed of the Week.

In the above interview, you will learn what parameters the video should be living examples (always look at the counter views;)) how to make the correct titles? headers and generally draw roller, how to get to the page «Most Viewed», as a fan the controversy in the comments Having multiple accounts on YouTube, and how to evaluate the effectiveness of using a third-party statistical services TubeMogul and

VidMetrix. Very interestingly described as a video hosting, namely YouTube itself, apply to such creatives as Dan.

The most interesting thing in this interview - it is, of course, examples of viral videos, which here in bulk.

And most importantly, remember that if the video has gone viral, the chances are that this was an accident at high speed tends to zero.

The Secret Strategies Behind Many "Viral" Videos [TechCrunch]