How the body responds to the holiday sellers tricks
Holidays / / December 19, 2019
People - rational creatures, and usually long before the purchase, we weigh the "pros" and "cons", compare prices, looking for the best option. Despite this, we still are conducting on the tricks and sellers are subject to impulsive decisions.
Kit Yarrow, a professor of psychology and marketing at Golden Gate University of San Francisco for 20 years interrogates hundreds of shoppers in search for a vaccine against the emotional shopping.
What's going on in the mind of a man who went into a rage, and the consumer can not resist because of the illogical "want"?
Everyone has their weaknesses, whether it's clothes, porcelain figurines or Gadgets. So during a regular cleaning, you may find a few surprises. And when you had to buy a set for hunting for vampires?
The fact is that during the impulsive shopping a person is under the influence of signals from the environment, even if you do not know it. We are so accustomed to rely on the brain, that we forget about the other parts of the body. And in vain, physiology significantly influences our behavior.
While we believe in the rationality of their purchases and completely ignore all extraneous signals, marketers use them in full force.
Crossing the threshold shop, We are under the influence of multi-stage campaign aimed at our feelings.
New Year's time is the hottest. While online shopping is gaining popularity, many still plan to visit the shopping malls. If you do not want to become a victim of the next pulse, you should know how to respond to the body of the buying process.
Eyes
Christmas holidays - a lot of green and red hues. How do they affect our perception?
Red color stimulates and energizes. And this concerns not only the mood, but also costs. Psychologist Nicholas Gegen found that waiters in red clothes are 25% more tips.
Kissmetrics experts are studying the factors of influence on buying behavior. They found that green is associated with peace and health. This color creates a relaxing atmosphere that is conducive to positive decisions, and hence to the shopping.
Nose
Scents affect the emotional centers of the brain, have the ability to revive the memories and affect mood. It is logical to assume that the "right" fragrance can affect perception and make the purchase more.
Traditional flavor of the Christmas holidays, the smell of pine needles, plunges us into a state of happy nostalgia. True selected mix helps to wake up New Year's purchasing thirst.
ears
If you at least once tried to watch a movie without sound, you must understand how the auditory component includes emotions. Classic holiday songs and sing uplifting us in your ear: "It's time to buy gifts!"
Nostalgia shows our past in a better light. For example, the New Year many people associate with childhood. Music lifts the memory layers, and we rush to sweep away from the shelves of the traditional attributes, to regain a sense of security.
A heart
In the days in the stores a lot of people. Everybody is trying to find an offer povygodnee. We are involved in a race, the body responds and accelerates the heart rate. Competition crush and bustle, prevent deliberate decision. As a result, we pay for what first comes to hand.
In the New Year frenzy main thing - to have time to grab, otherwise you may be left with nothing. Later, breath, we begin to regret the purchase. The ability to sharply reduced to meaningful action, as soon as the heart begins to pound - comes panic. This can be properly used. Everyone knows the tricks of vendors, "the last day of discounts," "limited offer".
Leather
We often buy things that could touch. People pay more attention to the center of the rack, so shop workers trying to put there that need to sell quickly. Next in importance to the right place from the center. Most people - right-handers, and they will take the goods to the right in the first place.
Enjoy Christmas nostalgia, enchanting music, the smell of pine needles, mint and cinnamon. But beware. Craving for a competition and do better to leave the house. Otherwise you risk to be with a lot of unnecessary purchases and an empty purse.
see also
- 20 habits that will help to avoid unreasonable expenses →
- How to meet the New Year: 25 ideas for every mood →
- What if the card deducted the extra money →