The biggest mistake we make when choosing gifts

For holidays sociologists reviewed Jeff Galak, Julian Givi, Elanor F. Williams. Why Certain Gifts Are Great to Give but Not to Get decades of research on giving and receiving gifts. The results showed that there is one mistake that people make when choosing a present most often.

This is the only misunderstanding follows at least seven mismatches between expectations and reality. They can be corrected, and then bestow not have to pretend to like a gift to him: he will be really pleased.

Jobs "Why are certain great gifts to give, but do not get" Jeff Galak (Jeff Galak) from the University of Carnegie - Mellon University shows that presenting with tend to concentrate at the time of the gift, they want to surprise surprise, impress, to choose what they think they will only fit bestow.

The problem is that it is important to give as gifts is quite different. And it's more than just the spectacular appearance of the gift box. An important practical application, the use of a gift for the entire service life.

Here are a few examples of a mismatch between expectation and reality that you can keep in mind and make your gift more desirable.

— 1 —

Instead of giving material things, such as clothes and gadgets, give man new impressions or pastime, such as a gift certificate to a restaurant or tickets sports game.

— 2 —

When buying a gift, we believe that it should bring satisfaction immediately and rarely think whether it will be used in the future. For example, we are likely to present a bouquet of blooming flowers, as it looks nice and bright. But we ourselves would prefer to get more flowers did not disclose that they delighted us long.

— 3 —

It seems that the longer we hesitate over the gift, the more enjoyable it will be, but of course it is not.

— 4 —

If you have a list of gifts to desire, it is best to stick to it, rather than trying to hit something incredible. Giving it seems that the list of desires - something too obvious and better like a surprise gift. But bestow likely more will be delighted variant from its list.

— 5 —

Expensive gift seems better, but people do not appreciate the importance of a present for his price. Thing can be an expensive and useless.

— 6 —

People like to give gifts that show how well they know the person. For example, a gift card favorite store. But it is better to give something more universal.

— 7 —

Not always make sense to give a gift if it is difficult to use or require additional equipment for it, even if the thing is very high quality. Buy something simpler, albeit less well made.