Interesting facts that we learned from the interviews Johnny Quince for The New Yorker

Apple does not often allow reporters to look for what is hidden behind the doors of the company's headquarters in Cupertino. However, the magazine The New Yorker is managed. magazine writer spent a lot of time with the chief designer John Ayvom and on the basis of written great articleWith which we strongly encourage you to read, if you speak English well enough.

Meanwhile, we note the 15 most interesting facts that the world has learned from this article.

1. At Quince's office hangs a poster of the English street artist Banksy.
   
2. Ive helped the director to Hollywood JJ Abrams design lightsaber for the new "Star Wars". According to Abrams, Ive advised to make the sword more simple.
3. Ive hated cars Toyota. When he learned that the Apple operating officer Jeff Williams still drives an old Toyota Camry, his reaction was, "Oh, God ...".
4. Quinces do not like the famous biography of Steve Jobs by Walter Isaacson authored.
5. Ive was not particularly pleased with protruding camera iPhone 6 and 6 Plus. He said it was a "very pragmatic optimization".
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6. Apple is considering making iPhone 4 with a larger screen. Ive even worked out the design of such a device, but the result was "awkward" and "unconvincing".
7. Google Glass Quince bothered. According to him, the glasses are not a smart move, in terms of the fact that people just do not want to wear them. "We always thought that this [Google Glass] is a failure, and, you know, at the moment this is the case."
8. Ive not appreciated Moto Maker - website constructor Motorola, where you can find the right design for your device. "I see this as a departure from the designer's responsibility."
9. Tim Cook was not a particular fan of the Beats headphones. "Could Johnny to design these products? Obviously, you can look at them and say no, "said Cook.
10. Apple Watch still needs some work. Function when the screen turns on itself, when you raise your wrist all the work is not yet perfect. For example, in last year's prototype, the designer Marc Newson It took three attempts to light up the screen.
11. Apple Watch in the future can be produced with other materials. According to Quince, people may well do a design for the phone, but this does not apply to the clock. That is why the Apple Watch is already using three materials - aluminum, steel and gold. "And we did not stop there," says Ive.
12. Some Apple Watch may include silk. It was originally planned to add this material to the gold model, but Ive changed my mind. Nevertheless, the idea was still under consideration.
13. Apple Watch will remain rectangular. According Quince, there is no reason to make a round device, where the primary content is made up of lists.
14. For the Apple Watch It will be redesigned Apple Store retail stores. Ive said that luxury watches can not be sold as well as phones and computers.
15. According to Jeff Williams watches are "creation Quince more than any previous product company." It was he who insisted on the development of devices, while Apple's most worried about is that this product will create a barrier between wealthy and less wealthy users in the company, while Apple wants to make products "for all. "

(via)