How to choose hosting for your site which will help increase business sales

What is hosting

Before proceeding to the nuances of hosting choice, let's see how it happens and how different from each other different types.

There are three types of hosting: virtual (shared- or Web Hosting), virtual private server (VPS) and dedicated server. From each other they differ in the type of accommodation, resources, cost, and reliability level.

Shared hosting

It is only good for websites, business cards and is the budget option. In this case, on a single physical server hosts several hundreds of client sites, and computing resources are shared between them.

This type of hosting can be compared with a hostel in which kitchen and bathroom common, so often gather queue for access to shared resources.

VPS-Hosting

VPS hosting is similar to the previous type, but compares favorably to him that is at your disposal, though virtual, but a separate server with guaranteed resources volume (disk, memory, CPU), which belong only to you. It is considered an excellent option for online retailers and Landing, which are built on developed the CMS, such as Bitrix or WordPress.

Accommodation website of VPS-hosting can be compared to a separate apartment. Neighbors, of course, there is, but it does not have to share resources. Despite the fact that the house is common, within the apartment you will not be disturbed.

Dedicated server

Dedicated Server - this is the most reliable, but at the same time expensive solution, which is used in a complex and resource-intensive projects. From VPS is characterized in that all the resources of the physical server brought to your needs.

In most cases, the most reasonable will of VPS-hosting choice.

More often than not, especially commercial sites, we have taken a virtual machine "VPS server without worries"With the service, and this is understandable. Businesses need assurance that the site will operate without interruptions, and if there will be a problem, solve it quickly and accurately.

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By the way, when choosing a hosting important criterion is to continue its services (technical support). Next we will look at in detail, why it is so important this option.

Why is it important server hardware

In addition to the type of hosting a large role is played by the equipment on which the servers hosting provider work. Resiliency is directly dependent on the quality of the motherboard, drives, memory, and other components.

When choosing a business web hosting should give preference to companies that work on the company's equipment, for example, the Dell products, rather than the self-assembling racks of conventional noname-components. As a rule, on the company's hardware hosting is more expensive, but as the saying goes, the miser pays twice. So do not start from the choice of value as the main criterion.

What you need to know about data centers

Servers hosting providers are located in special places - data centers. In accordance with generally accepted classification, they are divided by the level of reliability in four categories - from Tier 1 to Tier 4.

Since the fourth category is used only in large corporations and government organizations, and the first two do not provide redundant communication channels and works without stopping the servers for business projects suited only data centers a Tier 3 or Tier 3+. In such data centers place their equipment serious and proven players hosting market.

In data centers This category has the back-up power and communication channels, as well as duplication of all components of the infrastructure and the possibility of carrying out the technical work without stopping the server. This means that in case of unforeseen emergency situations your site will be at the expense of reserve channels.

Why do I need SSL

To protect the transmitted user data servers use SSL-protocols. A secure connection (HTTPS) is ensured by encryption, and a green icon in the address bar of the browser says that's about it. In addition to protection against phishing and banal confidence on the part of users, SSL is useful for business by the fact that in the SERP sites with a secure connection are always higher.

SSL-certificate is necessary to ask the registrar, submitting documents. As a rule, the majority of web hosting providers, you can buy a commercial SSL or use the free Let's Encrypt, Which is gaining popularity in recent years.

Let's Encrypt - a good solution for those who want a simple certificate for a single domain. All tariffs «VPS server without worries", we provide the ability to install free certificate Let's Encrypt.

As uptime and download speeds affect sales

Mistakenly disregard such hosting indicators as uptime and download speed. For business website - a tool to increase sales, so any time he downtime means a loss of potential customers. Also reduces the conversion and long load times. Research has shownThat the delay in loading pages on the site for just one second conversion falls to 7%, while the number of disgruntled visitors increased by 17%.

Uptime should be as high as possible, the minimum value of - 99.5%. With download speeds everything is exactly the opposite: the lower, the better.

Why is the server control panel

From the control panel facilities that provide hosting, will depend on the efficiency of interaction and change the settings placed on the site server. Control panel is a graphical tool (web interface), which managed hosting becomes easy, just have basic administration skills. It's like a car with automatic transmission: switching occurs in a single operation. Easy and convenient.

There are a variety of control systems - both free and commercial. It is advisable to familiarize yourself with the one that uses the hosting you like.

It is important to note that both paid and free control panel takes place. And not always free - it means bad. We are friends and work closely with Plesk and use its control panel. It is a commercial product of an international successful company, which is located in Novosibirsk, but it is one of the leaders on the world market.

Plesk panel is comfortable and very rapidly. The base panel Plesk Web Admin on 10 domains, we provide free of charge together with the rates of VPS-hosting. It works together with the main service control panel, as well as a mobile application that allows to control the status of the server directly from your smartphone.

What should be technical support

Many people think that with the technical support staff will have to communicate only in issues that have a good hosting provider occur infrequently. However, in addition to the damage, there are many cases where it can not do without the help of this service.

Matter how competent and efficient technical support staff will depend on the speed and success of solving all questions you may have.

Most hosting providers provide basic technical support, and when choosing your provider it remains only to find out what questions technical support will help you, and that you have to do independently. As a rule, technical support helps to address issues within the Administration Server, and all that relates to content management - it is the competence of its owner.

Some providers offer rates to the administration, so customers do not need to understand all the intricacies of setting and maintenance. technical support service is always ready to help and advise in solving all the issues involved.

Often we are approached by customers with questions and problems that are not related to server maintenance. It often happens that our specialists are outside the scope of regulation and help customers with the solution of non-maintenance tasks. Of course, no one provider can not solve the problem for the customer, such as those associated with errors in the engine Site (CMS), but in such cases, our guys are ready to help in finding bugs and give recommendations for their elimination. That is the technical support to employees the task in whatever was to help the client to solve the problem.

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If you're not in the server administration and does not have the required technical skills, choose a hosting provider with a service (service management).

In this case, be sure to find out what is included in the list of the maintenance, and what is not. Better yet, before you buy, take the server to test and check how competently, quickly and - most importantly - humanely responsible technical support.

What you need to know about legal nuances

Apart from the fact that when choosing a hosting need to pay attention to the company's reputation and the work in the market, business is very important to respect the hosting of all Russian laws and regulations.

Now all the providers must be licensed by the Communication and must bear responsibility in accordance with Russian law. In addition, more recently, for the fulfillment of the requirements of the law on personal data servers that host client sites, should be in the data center at in Russia (H. 5 Art. 18 of the Federal Law "On Personal Data").

In Russia, many customers are accustomed to working with international companies such as Hetzner or HostEurope. It can continue to do, but working database with personal data should still be in Russia and abroad, you can keep backups.

Common Mistakes in Choosing a hosting

Many people trying to save money by choosing the most budget decisions with unconfigured servers and faced with many problems. After all, for the correct configuration of the site requires specialized skills and time.

It is much easier to choose a hosting service where you get a fully ready-to-VPS-server operation with included services administration.

Another common mistake is to choose a hosting service without. This is another article of routine maintenance to perform that require specific skills or the involvement of experts. It is logical to use hosting services, which also provides high-quality and maintenance of the server, especially if you do not own management skills.

Summary

As you can see, hosting choice is not a simple thing, but if we approach the matter thoroughly and pay attention to important points, the special difficulties should arise.

First is to determine the type of hosting. For selling sites, such as online shopping, optimally choose VPS. Next, you will learn what equipment and data centers using hosting uptime performance and speed of loading pages. It is also important to know which server control panel is used, how well the technical support and what volume of services provided within the service. Finally, be sure to verify the compliance of hosting all the norms of the Russian legislation.

If after reading this article you still have questions - write them in the comments. We shall understand together.

bonus

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