Swiss watchmaker TAG Heuer will release its smartwatch

Swiss watch companies have repeatedly expressed over the fact that smart watches will not be a threat of the watch industry. However, according to the newspaper Reuters TAG Heuer company is going to release its own version of smart watches.

TAG Heuer CEO Jean-Claude Biver often spoke negatively about smart watches.

Too feminine. I have the feeling that they made a first year student.

He also mentioned that Apple Watch They will soon be no one needs, while as luxuries are eternal. However, in a recent interview with Beaver he said that the company's plans have changed.

We have started a project to develop wearable 4 months ago. During this time we have entered into partnerships and acquired several companies that help in the creation of the product.

Among the companies that work with TAG Heuer appear on Google and Intel. The company will release a device with mechanical elements, in addition to the usual touch.

Should I wait for smart watches from TAG Heuer ordinary consumer? Unlikely. Search by company's website makes it clear that the price of the most simple models begins with the $ 1,000. The company probably will focus on the most solvent audience.

Interestingly, as the TAG Heuer will be able to make a smart buy clock for five-figure or even six-figure sum. People who can afford such purchases often do not chase the latest technical innovations. All this we learn at the end of 2015, when the company intends to announce the device.