Google I / O 2015 vs. WWDC 2014: last day under the guise of innovation
Makradar Technologies / / December 19, 2019
If you closely monitor the progress of the conference Google I / O 2015, You must have noticed that almost all the new items submitted to Google, we have seen last year at WWDC 2014. Speaking of "more innovative" features and capabilities, "Corporation good" looks rather catching up follower than daring innovator.
Google I / O 2015 = WWDC 2014
How would a shame for Google as it may sound, but it's true. Judge for yourself. Announced HBO Now for Android in April has appeared exclusively for iOS, a new system permissions to applications in the Android M exactly similar copies of last year's iOS 8. Intuitive function copy and paste text, the lack of which for years irritated Android users, was introduced in iOS back in 2009. Google Wallet is not justified hopes of giving way to the new Google Pay, which clearly discern the features of the "apple" payment service.
The Android M supports fingerprint sensors, except that they will be installed not all devices - and this is a big minus Google Pay. The producers of more expensive smartphones equipped with the appropriate sensors, such as the Samsung, will promote their own payment systems, such as
samsung Pay in the case of the Korean manufacturer.Google also introduced technologies to improve energy efficiency devices by "smart sleep mode", which is already a few years ago appeared in iOS and OS X. Google recognizes this fact at the autonomy of Android-devices, even at a much higher capacity batteries, than iPhone.
Purchase Nest Google has opened the door to the world of the Internet of things, and the company began to develop their own solutions to interact with devices to compete with HomeKit, presented by Apple two years ago (with chips that support to Incidentally, already appearing on the market).
Worthy of attention can be called unless the Chrome implementation of technology in third-party applications, but it is more focused on the benefit of Google than users. With the help of the ubiquitous company will be able to enter the territory closed to her - the territory of application. Now user activity will be tracked not only while surfing on the net, but also while using the application.
Google loses control over Android
Even if Google will be able to realize all of these great ideas, it will be years before users can try and evaluate them. For the year of the Android 5.0 L, this OS has appeared only on 10% of devices (according to Google).
In fact, this figure is even lower, because Google is the main goal, which she put before Android L, was the introduction of Material Design, the possibility of "comb" the diversity of Android-devices into one comb. And it really did not like the producers, for which the design was another opportunity to stand out from the "gray mass".
Quite the opposite of things with iOS 8. Now, almost a year after the announcement, it is installed on 82% of devices. The latest version of Apple's mobile operating system is not without flaws, but it provides a number of benefits sought by users. Not the last role is played here by the support devices of the past generations. If you do not take into account the veteran device like the original iPad, we can say that install iOS 8 now can be anyone.
The problem with Android devices support has always been much more concerned and they even Google's own products, such as the Nexus 7, users who experience difficulties with both the updating and with a lot of errors during operation. What can we say about the more budget devices from other manufacturers.
Google likes to call Android the most popular and widespread OS, not clarifying at the same time that most of the devices works its older versions without the support of all the functions and features, which speak loudly on stage presentations.
If Android is great, then why Google releases its products for iOS?
Half of the profits from the Google mobile advertising accounted for iOS. This is possible thanks to a valuable audience, which it is not Android. iOS need Google. This is eloquently CocoaPods - Google's attempt to make it easier for third-party iOS-developers association of Google Maps and Analytics, which was discussed at the conference. "Corporation good" fights for the right to stay on iOS. This is the exact opposite of Microsoft policy in the '90s, when Apple is constantly put spokes in the wheel, providing the worst Macintosh versions of the software or ignoring the platform as a whole.
Now Apple is completely boycotting Android, not letting a single application or service for the competing platform. At the time, Apple released the Windows-version of iTunes, iPod to popularize among PC owners, but that support Android-devices in the iTunes unlikely to emerge.
Apple has ported their applications on Windows for one reason - Windows has been popular in the early 2000s. Android - it is a different story. Whatever may be said about Google mass distribution of its mobile OS, do not forget: more than half of the devices running Android sample of iOS 6 and earlier versions.
Licensing of Android is in decline
Android-smartphone, by definition, are an alternative to iPhone, but Google has not done anything to help manufacturers of gadgets that use Android, to regain market share from Apple. In this case, manufacturers of Android-smartphone at war with each other by introducing their own tools and solutions, which are often direct competitors of Google services.
On Xiaomi example, the output of which is positioned as a cheaper alternative to Apple, clearly shows that the success of the Chinese company did not bring anything good Google. Each product cheaper young brand provides services, replacing Google Play, Gmail, Google+ and others.
It is clear that on iOS Google do virtually nothing - in all its applications and services have built-in counterparts, since Siri and ending with iCloud, iMessage and even Apple's such an initiative, as the iAd platform. Some Apple software solutions are not ideal (such as "Card"), but they are growing much faster than Google has time to turn their innovations in hardware sales funds.
Even more strongly tightening the noose around his neck on Google are "good" partners like Samsung, who promote their own Android competitors. Now Tizen OS «passes run in" on the smart watch, then you can expect it to appear on Korean smartphones.
positioning Importance
While Google empire in the PC segment is in decline, and its mobile partners fighting for the small profit to be derived from the ecosystem Android, Apple's computer business is booming. Partners of the company - starting with the development of hardware and software to corporate customers - actively use and promote the initiatives of the Apple iOS-applications and Apple to the Pay HomeKit platforms Health.
In fact, all the announced Apple last year, immediately could try to users and partners. Google simply provides a series of disparate projects, just like Apple in the '90s with its spontaneous and ineffective PowerTalk and QuickDraw GX.
All Apple innovations presented at WWDC 2014 were much more innovative and interesting than what Google showed us this year. Given the significant superiority of Apple in revenues, employees, ecosystem and, frankly, in the competence of implementation and deployment of new products, from the WWDC 2015, you can expect an even bigger step forward in terms of new technologies and opportunities.
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