Google is preparing kokurenta iPhone and Galaxy

Motorola Mobility engineers are actively working on the project, known internally as the «X phone». What is it and how can affect the distribution of the current market share of mobile gadgets?

Seven months ago, Google acquired Motorola for $ 12.5 billion, and is now under the guidance of the patron saint of the company is developing a smartphone, "Significantly different from those present at the moment the mobile device market". This information It comes from people within the company, and they talk about a new "wonder-smartphone" in 2013.

Google knows how to break into and conquer the Internet, but when it comes to the physical world, there are new problems. In particular, the "Corporation Good" faced difficulties in production and supply, so much so severe that she had to rethink some ideas regarding «X phone». Among them was a prototype and a flexible screen.

Google bet on adaptability, combined with high quality. At the moment, Motorola is working in two directions: production line of Droid smartphones, as well as a new project «X phone».

An important point: according to the same internal sources in the near future is expected to create and «X Tablet".

In addition to working with Motorola, Google will solve the problem with the other companies that use Android as the OS for its smartphones.

Dennis Woodside, former Google sales director and current CEO Motorola, declined to discuss the product under development, but said:

"We invest in the team and technology that will create something different from anything we have now. Motorola have had a hard time, but now she has a Google support, which means that Motorola have all the resources to create the coolest things. Now only one of the seven billion people use smartphones. This is a splendid opportunity for us. "

Development Initiative X phone owned by Lior Ron, who at the time created a Google Maps. In the process of reflection on the functions that have to get a new smartphone, the engineers faced with unexpected surprises when the "killer feature," suddenly appeared from a competitor product and lost status from that of development. At the same time, some functions have a negative impact on battery lifetime and can not be used in the device.

According to all the same sources, the new smartphone can be used ceramics, which serves to increase the strength and wear resistance. This same technology allows to produce the device in a wide range of colors.

Google bought Motorola, not in order to save production. The fact that Motorola has a number of key patents in the field of mobile gadgets, but in addition to the patent issues, the Google and wants something else.

It would seem that what can not hold the company that a few manufacturers put on their running of their devices? Then there is the targeted advertising, and market and other ways to earn. The problem is that the same Samsung may cheat and remove from your version, bringing the money Google Android applications. Do not forget that now Samsung sells 40.3% of all Android smartphones. It may well be that in the future branded line guglodevaysov Nexus will be made solely Motorola. In any case, it will benefit the product, because such a close symbiosis of hardware and software proves its efficiency in the example of Apple. By the way, Samsung representatives about its plans for Android alterations do not want to talk.

Perhaps one of the most important factors that can determine the fate of X phone - the message of the Motorola team Larry Page, which refers to the call to think big and expand business scale to Samsung. And yet Paige promises a good financial support for new product advertising.

After the purchase of Motorola, many of its key posts occupied the former heads of the various departments of Google. These people have virtually no experience in the rail sector, but top management considers such a situation is very good, because Fresh brains, not limited to established principles and paradigms of the hardware sector is likely to be able to make revolution.

Multiple alarming sounds Google plan to narrow the number of countries that will be delivered to new devices, while focusing only on the major markets. Woodside said:

"Expansion is certainly important, but creating great products still more important."

Peter Nook, former head of the Vodafone Group, assesses the current situation in the smartphone market as follows:

"If you look at any smartphone maker except Apple's, the situation becomes quite sad if you are certainly not Samsung and Chinese company, originating costs."