Apple bought Swell application to improve iTunes Radio

Last night tehnoblog Re / code He published a sensational news: Apple has acquired Swell application that specializes in the personalization station to the user preferences. It is reported that the deal was worth $ 30 million.

At the moment, the app operates Swell news stations like NPR, ABC, ESPN, BBC and many others. Studying the history of listening, the program analyzes the user an interesting theme, and offers other interesting programs.

The first news radio station in iTunes Radio has appeared more recently and it seems, Apple is not going to stop there. The new startup will significantly expand the subject, simultaneously withdrawing the selection of interesting stations to the next level. Probably, some of the functionality may move in an application "Podcasts" already iOS 8.

We remind that recently Apple purchased company Beats, specializing in the creation of the headphones and the audio strimingovyh services. In addition, literally Corporation last week I bought startup BookLamp, allowing to select books based on your tastes.