And then Steve said: "Let there be iPhone», part 4, final
Makradar Technologies / / December 19, 2019
- Part 1
- Part 2
- part 3
- Part 4, the final
iPhone project was so pervasive that often threatens the existence of the company. The work included the best engineers from all departments, which greatly hindered the development of other projects. But much more important is that in the event of failure of the Apple iPhone would be left brain - the best experts, disappointed failure, probably would have left the company.
Jobs aggravated still more: the hundreds of engineers and designers have worked 80 hours a week, but could not talk about work with anyone. If Apple knows what you said about the iPhone friend at the bar, then you get fired. If you tell something about the iPhone to his wife - you get fired.
When hiring a person I had to sign a nondisclosure agreement, and then another document, in which he confirmed that he had signed a nondisclosure agreement.
At the entrance to the iPhone development department had been hanged by the words "Fight Club", because the first rule of the club - not to talk about the club.
Jobs Forstallu forbade hiring anyone to work on the interface, if this person is not the current Apple employee. Scott had invited to his office the best professionals to tell them that they are perfectly do their job, but it does have to have another proposal, the details of which he can not talk. They will have to work at night and on weekends. Work harder than they've ever worked in my life.
One of the first project engineers says that none of the vendors did not know what produces elements for the iPhone. It came to the demonstrations fictional circuits and design in formulating specifications for details suppliers, and when traveling in the same Cingular Apple representatives called themselves members of some other company.
The most obvious manifestation of the obsession with secrecy Jobs were restricted areas on campus. He who does not work on the iPhone, could not get there. He loved autonomous teams, but it was a kind of "went to the * ui" for all others.
Even those who are working on the same project can not talk about this project. Engineers from the hardware department could not see with software developers. If the test engineers needed a shell program, it only provided a necessary part of the code, and when testing the hardware developers had to use simulators.
Nobody except the immediate environment Jobs, could not go to the wing of the building number 2, where the Johnny Quince department. Some workers thought the security system is so rigid that the alleged presence of the Reader call protection function permits even if the person is unable to access the key is not accidentally make a that door. Sometimes the staff saw that the door to the secret departments are open, but they never even tried to look there. To enter some labs have to make a pass to a reader four times.
Unrealistic deadlines set by Jobs, very pressured people. Calm discussion quickly grew into a loud dispute. Exhausted engineers simply stopped work, but again came back in a few days.
Kim Vorrat, managing a team of staff Forstalla once so strongly slammed the door to his office, which broke the lock and was locked inside. It took over an hour to get her out of there.
Andy Grignon, senior engineer at AppleWe stood and watched what was going on. Part of it was funny, but in those moments you look back and realize what n *** ets happening around.
When Jobs started talking about the iPhone January 9, 2007, he mentioned that he was waiting for this day for two and a half years. Then he began to regale the audience with stories about why customers hate their phones, but now he finally decided all their problems.
While until Grignon and the team shook the hall, Jobs stood on the stage, holding the hands of the iPhone. He turned on the music, and then the video to show the wonderful screen phone. He made a call to display a list of contacts and voice mail. He sent a text message and email to demonstrate the simplicity and ease of handling of the virtual keyboard. He showed the photo gallery to see people easy and intuitive gestures. Steve went to the sites of The New York Times and Amazon, to prove the viability of a mobile browser. He found a Starbucks via Google maps and dialed coffee directly from the stage - with the iPhone can not be lost.
When it was over, Grignon not simply relieved - he was drunk. At the presentation with him was a bottle of Scotch to calm the nerves.
Andy Grignon, senior engineer at AppleWe were somewhere in the fifth row. Engineers, managers - all of us. We had five or six, and each time a scene ended, which is responsible for the functionality was present, he drank a shot. When the demo was successfully completed, we just emptied the bottle. It was the best presentation of all that we have seen.
The rest of the day iPhone team conducted in alcoholic oblivion.
- Part 1
- Part 2
- part 3
- Part 4, the final