IWatch become a fashion accessory, not only for athletes

«Apple» Blog 9to5mac writes that Apple is now working very closely with famous athletes on their own "smart watches» iWatch. It is known that the corporation listens to Kobe Bryant, Dustin Brown and other sports stars. It is only logical if the recommendations also apply to product appearance.

Earlier in the network has already flowed rumors that the fitness device from Apple will be positioned as a fashion accessory. According to the source, is testing iWatch, Jonathan Ive has developed a product with an elegant design. Clock get rectangular 2.5 inch curved screen and the wireless charging and a dozen different sensors.

Recall that in the past year, Apple hired a very influential figures from the world of fashion. It is the former CEO of Yves Saint Laurent Paul Deneuve and CEO of Burberry Angela Ahrendts.

recent purchase Beats also has to be reflected in iWatch. Oh, that's that, and advertise their own products, these guys can do. That there is only the video clip, shown in the World Cup this year.

In addition, Apple continues to work cooperation with Nike. Although the two companies do not advertise it, it became it is knownThat part of the staff of the disbanded department FuelBand, moved to a new job in Cupertino.

It is expected that Apple present iWatch at a special event in October this year.