Bono: "Apple is worth more to tell about the fight against AIDS"

Many years ago, lead singer of the legendary band U2, Bono, Steve Jobs and Jonathan Ive, decided to create a new product line, part of the proceeds from the sale of which will go to the fight against AIDS. After much debate, it was decided to release a line of red devices under the brand (Product) Red. It is learned that this action has brought more than 75 million dollars in the program.

Throughout the years of the brand (Product) Red, Apple managed to collect more than $ 75 million. This is definitely an unprecedented sum. However, the Corporation does not advertise its involvement in helping people. Mention of the fact that the funds donated to the fight against AIDS, it is extremely rare in the advertising company or press releases. This state of affairs did not suit Bono, which he actively became angry lately.

More recently, after the International Film Festival "Cannes Lions" Ive and Bono gave reporters a joint interview, where the musician will certainly hastened to mention excessive modesty Apple:

«Apple damn secretive. They have donated more than $ 75 million to fight AIDS and hide it! Where the logo (Product) Red? - Then he rips the cover from your iPad and show its inner side Quince - No one will ever see it's not! What kind of stupid modesty? "

What used to the antics of another Briton said, "is the company's policy." However, Apple is planning to extend the scope of the action.

"We started to share (Product) Red in 2006. The first device under this brand became the iPod Nano. the number of devices is already close to ten now. We treat them with trepidation "

Jonathan Ive

Fun fact: Steve Jobs is a very long time arguing with Bono about the exclusion of the brackets from the title. As it turned out, Steve is not always won. That is why the logo has become the way we see it now in stores or on their devices.

Do you have a line of products (Product) Red?

via The Verge