Apple patents the operating system with integrated advertising platform
Makradar Technologies / / December 19, 2019
Apple is actively seeking to enter now and in the sphere of advertising. Thus, it has recently launched an interactive iAds platform for the dissemination of advertising in iPhone, iPod and iPad. Now, the network appeared information about the work on a special operating system functioning on the basis of advertisements.
A patent for this invention It was filed Cupertino in 2008, and now there is evidence of its re-publication. This means that work on the innovative OS version is not stopped.
The patent application describes how the operating system, which should show users ads (with some OS functions are temporarily disabled). At the end of the roller user can continue to work on the device. Advertising is supposed to visual and zvkovaya. As a result, it is possible, the user is even allowed to buy the advertised product or service.
Technology must work on the principle of preroll advertising (as in the video hosting sites like YouTube, when before view video the user is offered a long promotional video at the beginning or as few - for most video). Also refers to the fact that the viewing of advertising in this case will be allowed to postpone - not to interrupt the job.
The question may arise: why is it so difficult with this kind of technology? It turns out that it is calculated on the installation and use in public places such as computers internet cafe. In such cases, people can choose - whether to pay for the use of a PC or view the ads, and then work for free. In fairness it should be noted that this technology can be used not only on computers Apple production with their Mac OS operating system, but also on other PCs, smartphones, set-top boxes and various embedded devices. In addition, it is possible that patent It will remain patent, and will not be implemented in mass product.