Apple acquired a startup BookLamp to compete with Amazon on the book market

At the end of Apple acquired a startup BookLamp last week to deal with Amazon in sales literature. As reported, the service uses a special algorithm to study the "book" DNA and creates recommendations for readers. First wrote about it TechCrunch.

She BookLamp program appeared in 2011, but its development started in 2003 the University of Idaho students. However, if a product called «Book Genome Project». Rather than simply analyze the genre of the book based on the available library, the service studied the constituent elements of each work, expanding it into components.

Here's how to describe the work BookLamp CEO Aaron Stanton:

"After you eat the chocolate cake you want something exactly the same. But for the right choice you need to know all the ingredients of which it consists, proportions, and other subtleties. At the recommendation of our product book is based on many parameters such as: theme, plot, style of writing, their balance. This is the most accurate method to determine user taste preferences "

Almost as always, for an undisclosed amount. Initially, the Apple generally does not comment BookLamp acquisition, however, then the press service yet to confirm the rumors wandering around the web. Perhaps, a new service introduced in iBooks already this autumn.