Apple bought Beats Electronics for $ 3 billion

Just a few hours ago, Apple officially confirmed the acquisition of Beats Electronics for three billion dollars. The deal became the most expensive in the history of the technology giant.

According to the agreement, Apple will pay the co-founder of Beats Electronics Dr. Dre and Jimmy Yovina $ 2.6 billion in cash and 400 million shares.

As always, the aim of the purchase is still a secret, but analysts say Apple serious interest in the development of strimingovyh technologiesWhere the use of technology and music service subscribers Beats Music will be most welcome.

"Music - a very important part of our lives, it has a special place in our hearts. That is why we are investing in this area and combine our efforts with the Beats, to continue to create the most innovative music products and services in the world "

Apple CEO Tim Cook

«Apple has always been close to us. Basing Beats, we were inspired by their unique ability to combine art and technology. Apple has always attracted the music lovers, artists, composers, and indeed the entire music industry. And it's amazing "

Co-founder of Beats Electronics Jimmy Iovin

Initially, the cost of buying I had 3.2 billion dollars, but after the appearance roller with Dr. Dre on YouTube, where he calls himself "the first billionaire from hip-hop," Apple decided to wait a little bit with the transaction. However, further acquisitions prospects outweighed possible risks, and the transaction took place.