Apple has is its mapping service

At Apple and Google may see another platform for the competition in addition to the competition the iPhone and Android. The other day became known purchase by Apple, and a small public Placebase unknown company, which is developing map services. This move is perceived by the industry as a solution to Apple executives to create your own map service for the iPhone.

It is known that the firm Placebase offers its corporate clients a paid service PolicyMap. So with Google to compete it would be theoretically difficult, given that Google Maps - a completely free application. But we must remember that PolicyMap offers users additional information besides the map: Data on demographics, sales and lease of real estate, statistics on crime in a particular area and so Further. So even without outside investment to the summer of this year the company Placebase quietly worked in parallel with Google. In July it acquired Apple.

For us ordinary consumers, it is unlikely that anything will change in the next few years. How to use Google Maps in the iPhone, and will use. But Apple is not without reason it bought Placebase.