RunKeeper: as a way for the iPhone app was free for the sake of big goals

C beginning of January RunKeeper app for iOS has become a free for all users, even though earlier in the iTunes App Store, it was sold at a price of $ 10. Initially it was assumed that this is the usual time of action for the promotion of the program, however, the developers seem to have decided to go another way, reporting decision keep it free. At the moment, the priority for them is to attract a large number of people are involved in sports, and monetization receded into the background. Besides RunKeeper it was one of the first 200 programs in the App Store and very successfully sold there. The creators have obviously managed to cobble together some capital, and it is time to build something new.

At present, among the tech-savvy users and fans of a healthy lifestyle is gaining popularity the concept of «quantified self». This kind of measurement and evaluation of the physical condition for the purpose of health care. As part of this same paradigm of people use all sorts of devices to monitor their state - from heart rate and pressure to the load results in sporting activities, weight and calories burned. For such purposes are created and successfully sold a variety of gadgets, RunKeeper and development team collaborates with their producers. This means that the interface of the application is built into these or other devices, and they can interact with it, moreover, successfully do it, and what is connected such great popularity of the product. Thus, RunKeeper is not only monitors the user's jogging workouts, the program collects a lot of important indicators that are useful not only for users, but also for his trainer, for example. In the future, even it planned to organize a separate portal - a kind of community of people who care about their health.

In the future, a plurality of corresponding devices, such as thermometers, blood pressure monitors, floor scales, GPS-navigator of the iPhone and other devices will be integrated into the so-called "Internet things "- a network that will collect and organize data on the status of the person and the environment in order to ensure optimum conditions for him after themselves and their health care. RunKeeper user community should be one of the first steps towards the realization of this concept. With this purpose, a growing number of people who care about their health, and to bring to the future through a network became a free program RunKeeper.