Why Periscope and its competitors have become popular in 2015 and what lies in the future, video streaming

Homemade video broadcasting boom began in 2015. IT-experts extol strimingovye services Periscope, Meerkat, YouNow. Your friends on social networks and video conferencing with live shows around the world Olivier for the New Year table. Entrepreneur Alain Gilevskaya in his column covers the major players in the niche of video streaming, as well as to why this phenomenon has failed in 2007 and shot in 2015.

Alena Gilevskaya

Made products for grid companies, has worked at Microsoft, has launched SSC - global accelerator for startups in the IT-security "Kaspersky Lab". He lives in the Valley, where he worked at a startup now runs its own project.

Strimingovye application tried to run back in 2007, when the Y Combinator appeared Justin.tv. Besides him, there were Ustream, Qik, which then bought the Microsoft, and others. However, most services are closed or years later did a U-turn in strategy. Niche video streaming ahead of its time: the technical capabilities phones and social networks are not allowed to broadcast in an acceptable quality. Until recently, every attempt is made to broadcast turned into dancing with modems and cables.

Boom strimingovyh services - credit for manufacturers of smartphones. Good camera, fast connection, capacious battery and affordability phone did their job.

Services for streaming, there are many today, but we will consider the most important.

YouNow

When the application came in 2011, YouNow, Its creator Eddie Seidman (Adi Sideman) niche called the holy grail, and said: "This is exactly what many people dream of!" Edie Seidman experimenting with streaming from the mid-nineties. More then Seidman believe in a future where each person will be a self-Me-TV star, broadcasting their own shows on the Internet. YouNow liked to Israeli investors, who have invested 500 thousand dollars in its development. Soon Seidman raised several million dollars in two rounds, and more than 15 million - in the third.

A few more facts about YouNow:

• Today in YouNow runs more than 150 thousand broadcasts a day, a month, there are more than 100 million sessions. But in 2014, the service is not gained and 10 million sessions per month.
• The average user spends on YouNow 51 minutes per day.
• 70% of users - teenagers and young adults up to 25 years. They broadcast their domestic affairs, singing and just sleep, and thousands of spectators to watch.
• We service many users from Saudi Arabia and the Middle East.
• Spectators are buying gifts for the streamers on the domestic currency and give them directly during the broadcast - the drive sees it and feels feedback. I decided to smile streamers for small gifts for big, expensive usually thank personally. Relatively popular streamer can earn up to 50 thousand dollars a year.
• YouNow apps for iOS and Android took 21-15 stitches rating in the US, they are placed on 500 thousand people per month. service creators earn their purchases of built about 400 thousand dollars a month. In Russia, the figures are much more modest: for 2000 units per month on iOS and Android.

Meerkat

Strimingovy service Meerkat It was started in February 2015 and grew out of a side project that in his spare time engaged in the Israeli company Life On Air. One of the engineers in eight weeks for video broadcasting service wrote on Twitter. A few days after the launch, it became clear that the Meerkat shoot. Ben Rubin (Ben Rubin), founder of Life On Air, called his investor and asked to make every effort to strimingovy service. Soon Meerkat moved the whole team Rubin.

Meerkat - a mixture of strimingovogo service with chat. Streamer transmits images and sound, and also shares with the audience text comments and links. Comments and links streamer automatically published in its Twitter-profile. Meerkat does not store the video after the broadcast.

The first users Meerkat were delighted with the service thought out integration with Twitter. However, after Twitter closed the access to your social graph, Meerkat opportunities are limited, and its popularity has declined. It did not help the investment of 14 million dollars received after the launch. Probably, service seriously affected after the launch Perissope - strimingovogo own Twitter application.

Periscope

Idea Periscope I came up with startups Keyvonu Beykpuru (Kayvon Beykpour) during a trip to Istanbul. In 2013, in the Turkish capital, held a protest in Taksim Square. Keyvon wanted to know what was going on, but was only able to read the news in Twitter: no translation was not. "There were so many people with smartphones, but no one could show me a video of the event grounds" - he recalls.

Upon returning Beykpur with partner Joe Bernstein (Joe Bernstein) have raised a small investment from business angels and created Periscope application. Soon Beykpura and Bernstein acquainted with the founders of Twitter. Jack Dorsey (Jack Dorsey) was delighted by the possibilities of service and decided to buy a startup. According to various estimates, Periscope paid from 75 to 120 million dollars. At the same time Periscope no monetization policy - in fact, bought the service and restart to entertain an audience of many millions Twitter.

Periscope honed for the needs of marketers. After the broadcast is available statistics: coverage of live and recorded huskies. Separate credit goes to the design application. Worked on it for over a year, and as a result Periscope looks and works just fine.

During the broadcast, users send the tape drive "hearts" (analogue likes). According to the intensity of occurrence hearts streamer sees how his video like the audience. Registered users can add comments: they float over the video.

In contrast, Meerkat, Periscope Save all your recorded video.

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Periscope

Developer: Twitter, Inc.

Price: Free

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Periscope - Video live

Developer: Twitter, Inc.

Price: Free

what to expect

So there are several popular strimingovyh services in the world. What awaits us in the future? In which way you need to look perceptively startups. You can nominate a few suggestions:

• All popular social networks strimingovymi acquire his services. This is a great tactic to keep users within the social network. So, Facebook is already testing the function of broadcasting and plans to launch it in early 2016. "VKontakte", waiting for you?
• YouNow, Meerkat and Periscope - is broadcast to all services for everyday needs. The market will be segmented, leading to a boom in specialized services. Surely among the first to catch up streaming for sexual purposes, athletes, musicians, and so on. For gamers, by the way, already have Twitch and special service by YouTube.
• All services will look for stars to attract audiences and its entertainment. It is possible that the start and the reverse process: the stars will use the service to their needs, to lure users and sell there own audio or video content.
• Multimillion services require "layer" for applications. Note startups: maybe it's time to launch a platform for marketing analysis broadcasts Periscope or exchange streamers YouNow?

In any case, 2016 will be the year increased competition: the leaders will elbow, there will be new players, new stars and new niches.